Anna Lebedeva

Lessons Learned from Brand Campaigns Gone Wrong

By: Anna Lebedeva | October 25, 2018 | 
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Big, bold campaigns can garner attention, but nothing is worth potentially damaging a brand's reputation. What can we learn from these brand campaign fails? ... Read More
Anna Lebedeva

How to Build Startup Awareness with Digital Publicity

By: Anna Lebedeva | December 21, 2017 | 
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Use digital publicity to build visibility, increase brand awareness, and get the users you eventually want to convert into paying customers... Read More
Anna Lebedeva

PESO Model: Implement and Measure the Four Media Types

By: Anna Lebedeva | December 12, 2016 | 
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When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site. Anna Lebedeva makes the case on why every marketer should use an integrated approach of the four media types, also known as the PESO model... Read More