Anna Lebedeva
Anna Lebedeva is head of growth marketing at SEMrush. She has a passion for digital marketing, new technologies, and media.
Posts by Author: Anna Lebedeva
Campaigns | October 25, 2018
Lessons Learned from Brand Campaigns Gone Wrong
Big, bold campaigns can garner attention, but nothing is worth potentially damaging a brand’s reputation. What can we learn from these brand campaign fails?
Communication | December 21, 2017
How to Build Startup Awareness with Digital Publicity
Use digital publicity to build visibility, increase brand awareness, and get the users you eventually want to convert into paying customers.
Communication | December 12, 2016
PESO Model: Implement and Measure the Four Media Types
When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site. Anna Lebedeva makes the case on why every marketer should use an integrated approach of the four media types, also known as the PESO model.
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We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
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— CMO, global pharma brand
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