By: Anna Lebedeva | October 25, 2018 |
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Big, bold campaigns can garner attention, but nothing is worth potentially damaging a brand's reputation. What can we learn from these brand campaign fails? Read More
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By: Anna Lebedeva | December 12, 2016 |
When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site. Anna Lebedeva makes the case on why every marketer should use an integrated approach of the four media types, also known as the PESO modelRead More
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