Posts by Author: Arment Dietrich
Social Media | July 10, 2014
Hobby Lobby, Values, and Social Media
As a business, are you prepared to engage a battle on the social media front? We take a look at how Hobby Lobby is handling their social strategy.
Social Media | June 26, 2014
Is Social Customer Service the Only Way?
Is social customer service meant to help customers or just provide damage control? Use these tips to make sure your online and offline service is solid.
Client Service | June 11, 2014
The Customer is Always Right (Except When They’re Wrong)
We are taught the mantra, “The customer is always right,” but what happens when they are wrong? Clay Morgan explores this fully with tips on what to do.
Communication | May 29, 2014
The Nasty Truth about Content Marketing
Now is the time to abandon the big myths about content marketing that are holding us back from reaching new audiences and growing our businesses.
Measurement | May 7, 2014
The True ROI of Digital Marketing
You may not be able to measure it in the traditional ways, but everything you do to market your company online can relate to ROI and your bottom line.
Entrepreneur | April 28, 2014
A New Webinar Series for Entrepreneurs
Have you ever wanted to enter the mind of a successful entrepreneur? Now you can with the new Spin Sucks webinar series featuring Gini Dietrich.
PR | April 22, 2014
Digital in the Media World
Digital media had changed everything for public and media relations professionals. So why are you still pitching like it’s 1999?
Community | April 9, 2014
Building a Community of Champions
Communities have been around since the days before the internet existed, and the fundamentals of building a solid community are the same as they’ve always been. Having a dedicated community in place takes time and effort, but the benefits for both the company and their audience are worth the dedication to a community-building strategy.
Communication | April 1, 2014
Crisis Management, Coast Guard Style
Lessons from the Coast Guard: Your clients are people. And people make mistakes. Add outside influences, and the odds are very likely you will deal with crisis more than once during your career. Use this simple advice to keep you out of harm’s way when you encounter a crisis.
Communication | March 10, 2014
Thinking Time: Book a Staff Meeting for One
Get in the habit of booking a weekly staff meeting for one. Yourself. Then spend that time, away from distractions, just thinking.
Content | March 5, 2014
The Game of Content
In the world of MMORPGs , EVE Online is putting their customers at the very center of their content marketing strategies by helping them tell their stories inside and through the game’s universe.
Branding | February 26, 2014
Transmedia: Is User-Generated Content the Future?
Transmedia storytelling has evolved from immersive story worlds for entertainment into co-branding and co-creation opportunities for brands and their most rabid, enthusiastic fans.
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