Arment Dietrich

Crisis Management, Coast Guard Style

By: Arment Dietrich | April 1, 2014 | 
Lessons from the Coast Guard: Your clients are people. And people make mistakes. Add outside influences, and the odds are very likely you will deal with crisis more than once during your career. Use this simple advice to keep you out of harm's way when you encounter a crisis... Read More
Arment Dietrich

Thinking Time: Book a Staff Meeting for One

By: Arment Dietrich | March 10, 2014 | 
Get in the habit of booking a weekly staff meeting for one. Yourself. Then spend that time, away from distractions, just thinking. ... Read More
Arment Dietrich

The Game of Content

By: Arment Dietrich | March 5, 2014 | 
In the world of MMORPGs , EVE Online is putting their customers at the very center of their content marketing strategies by helping them tell their stories inside and through the game's universe. ... Read More
Arment Dietrich

Transmedia: Is User-Generated Content the Future?

By: Arment Dietrich | February 26, 2014 | 
Transmedia storytelling has evolved from immersive story worlds for entertainment into co-branding and co-creation opportunities for brands and their most rabid, enthusiastic fans. ... Read More
Arment Dietrich

Marketing’s Media Prejudice Problem

By: Arment Dietrich | February 13, 2014 | 
What are the right marketing tools? The ones that get the job for you and your business, says Clay Morgan. Don't let your media prejudice for certain marketing channels stall your efforts. ... Read More
Arment Dietrich

Rap Genius: SEO Spam, and the Tough Call at Google

By: Arment Dietrich | January 29, 2014 | 
Google's decision to reinstate Rap Genius's SEO ranking after a massive penalty for link-spamming highlights the complex nature of user experience and eliminating spam from search results. ... Read More
Arment Dietrich

Content Marketing: Too Much of a Good Thing?

By: Arment Dietrich | January 8, 2014 | 
With the volume of content published daily and readers faced with multiple options, the maxim "create good content" can no longer stand on its one. ... Read More
Arment Dietrich

A Digital Advertising Future without Clicks?

By: Arment Dietrich | December 31, 2013 | 
By Jason Konopinski Once upon a time, marketers working on behalf of agencies or as part of an in-house team really had no idea if their ad buys were working. Print and broadcast campaigns were notoriously difficult to measure. At best, you could correlate the increased visibility with a corresponding uptick in sales, but more often that not, it came down to some fuzzy math, and [&hellip... Read More
Arment Dietrich

Using Dayparting to Grow Readership of Your Content

By: Arment Dietrich | December 30, 2013 | 
Dayparting is typically reserved for broadcast mediums, but Clay Morgan shows you how bloggers can use it, too. Think about it as an important part of your content strategy. Dig into your analytics, experiment, and see how your audiences responds... Read More
Arment Dietrich

Crisis Communications: How Chick-fil-A Weathered the Storm

By: Arment Dietrich | December 19, 2013 | 
We may not all agree with the politics of Chick-fil-A, but their crisis communications team is pretty good. Their sales were up, nearly one million people supported them, and they used influencers to spread the word. Here are some key learnings from the fast food chain... Read More