Posts by Author: Arment Dietrich
Integration | February 13, 2014
Marketing’s Media Prejudice Problem
What are the right marketing tools? The ones that get the job for you and your business, says Clay Morgan. Don’t let your media prejudice for certain marketing channels stall your efforts.
Communication | January 29, 2014
Rap Genius: SEO Spam, and the Tough Call at Google
Google’s decision to reinstate Rap Genius’s SEO ranking after a massive penalty for link-spamming highlights the complex nature of user experience and eliminating spam from search results.
Content | January 8, 2014
Content Marketing: Too Much of a Good Thing?
With the volume of content published daily and readers faced with multiple options, the maxim “create good content” can no longer stand on its one.
Marketing | December 31, 2013
A Digital Advertising Future without Clicks?
By Jason Konopinski Once upon a time, marketers working on behalf of agencies or as part of an in-house team really had no idea if their ad buys were working. Print and broadcast campaigns were notoriously difficult to measure. At best, you could correlate the increased visibility with a corresponding uptick in sales, but more […]
Communication | December 30, 2013
Using Dayparting to Grow Readership of Your Content
Dayparting is typically reserved for broadcast mediums, but Clay Morgan shows you how bloggers can use it, too. Think about it as an important part of your content strategy. Dig into your analytics, experiment, and see how your audiences responds.
Communication | December 19, 2013
Crisis Communications: How Chick-fil-A Weathered the Storm
We may not all agree with the politics of Chick-fil-A, but their crisis communications team is pretty good. Their sales were up, nearly one million people supported them, and they used influencers to spread the word. Here are some key learnings from the fast food chain.
Communication | November 20, 2013
Newspapers Aren’t Quite Dead Yet
By Clay Morgan I came out of publishing and tend to be a bit bullish on print in general, and newspapers in particular. These days, it is easy to ignore newspapers, and there are plenty of signs that the end is near, except for the fact that those pesky things keep hanging in there. Public […]
Marketing | November 20, 2013
Landing Pages: The Key to Conversion
by Jason Konopinski Raise your hand if you’ve taken a crack at writing landing pages. (My hand is raised.) I don’t know about you, but writing persuasive, compelling landing page copy is one of my favorite digital marketing related tasks. It’s part psychology and part wordsmithing. You’re trying to crack the code of what makes […]
Content | November 6, 2013
Distribution Methods: Match Your Content With Your Audience
By Clay Morgan I developed a theory I still think might be partially right – Jeff Bezos purchased the Washington Post to study newspaper distribution methods. I may be wrong and I think he’ll undoubtedly bring some unique perspectives to the iconic paper, but I can’t help but wonder if that’s the case. After all, when […]
Social Media | November 1, 2013
Gin and Topics: Space Bloopers, a Spaceman, and Space’y NYPD
By Jason Konopinski Holy smokes, where does the time go? It’s November. NOVEMBER. Fall has, without question, settled in here in central Pennsylvania, but we won’t talk about the fact that it’s nearly 70 degrees right now. I finally caved and turned the heat on last week, though I was really trying to hold out […]
Content | October 31, 2013
Big Data: The Future of the Data-Driven Marketer
By Jason Konopinski The ability to tell the story of numbers – to extract meaning from spreadsheets and analytics reports, to tease out insights from seeming mountains of data – will be the future of marketing. The creativity and innovative campaigns of today and tomorrow will ring hollow without the benefit of clearly defined content […]
Email Marketing | October 24, 2013
Building A Successful Lead Nurturing Campaign
By Jason Konopinski The cornerstone to the success of any organization are leads. They feed the pipeline of proposals, contracts, and cashed checks. If you know someone is investigating your product or service, you can contact them directly, deliver your most well-crafted and benefits-oriented pitch, and use your conversational and negotiation skills to close the […]
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