Becky Ruyle
Becky Ruyle is the VP of marketing at Influence & Co., a content marketing agency that helps its clients achieve measurable business results through content marketing.
Posts by Author: Becky Ruyle
Content | September 22, 2022
How B2C Marketers Can Use a B2B Content Marketing Approach
Over the past several years, the line between B2B and B2C marketing has blurred. Becky Ruyle outlines 3 specific tactics B2C marketers should borrow.
Communication | March 8, 2021
Canceled In-Person Events? Reallocate Your Spend to Content
Becky Ruyle says the solution to canceled in-person events is to diversify your marketing strategy by incorporating content marketing.
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