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Bob LeDrew

Bob LeDrew is principal consultant at Translucid Communications in Ottawa (Ontario, not Kansas). He’s been doing communications in one form or another since 1987, and in addition to his consulting work, teaches regularly at Algonquin College and Eliquo Training and Development. He’s also the creator of The Kingcast, a podcast dedicated to his favorite writer, Stephen King. He enjoys cycling, animation, whisky, and playing guitar. He usually only does a maximum of two of those at one time.

Posts by Author: Bob LeDrew

Communication | December 28, 2017

The Secret Behind Crisis Communications

If we look at crises as opportunities to show our skills under great challenge, perhaps we should all work a little harder at simulating those challenges on a day-to-day basis in order to keep our tools shiny, sharp, and effective.

Read

Social Media | September 1, 2017

Gin and Topics: Fast Cars, Loud Music, and a Gear Head Idol

Bob LeDrew guest posts for this week’s Gin and Topics and brings us a Queen musical tribute, some GOT star hilarity, and some eye candy for gear heads.

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Social Media | March 11, 2014

Social Media Humor: Brands, Beware

Online comedy is not easy. Brands who don’t ‘get’ social media humor, or who engage in it inappropriately, run the risk of going down in flames. Read on for more.

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Social Media | July 16, 2013

Poutsch: A New Way to Ask and Answer Questions

By Bob LeDrew How do you build the next big thing? And how much of being the next big thing is in your control? These are the questions that have been rolling around in my head since I heard about Poutsch, a new website and iOS app that is designed to be an easy, attractive, […]

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Influence | June 18, 2013

Social Media Success and the Second Commandment

I am of the atheistic persuasion. So this may come as a bit of a shock, but I’m gonna do a little preaching on the Second Commandment, social media style. For those of you who need a refresher: “Thou shalt not make unto thee any graven image…Thou shalt not bow down thyself to them, nor […]

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We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.” — CCO, Fortune 200 Financial Services Brand

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