Bob Murphy

Three Myths and Facts About Using Data in B2B Marketing

By: Bob Murphy | December 28, 2016 | 
There’s a lot of misinformation out there about the power of data in B2B marketing. Marketers perusing the internet may find one source saying that “big data” is the key to converting their most stubborn leads into qualified prospects. While another would say the definition of big data is widely misunderstood. Bob Murphy looks to dispel some common myths about the uses and misuses of data in B2B marketing... Read More
Bob Murphy

The First Three Months with Your New Marketing Firm

By: Bob Murphy | October 25, 2016 | 
The first three months of a relationship with a new marketing firm is critical. Bob Murphy, the managing partner at Moveo, recommends the goals, expectations, and strategies to execute each month to ensure success. ... Read More
Bob Murphy

Content Marketing for an Executive-Level Audience

By: Bob Murphy | April 4, 2016 | 
Content marketing works in nearly every situation, but you have to know your audience. Here, Bob Murphy explores why executives needs something different... Read More