Chip Griffin

Use Competitive Differentiation to Help Your Business Stand Out

By: Chip Griffin | October 29, 2018 | 
There is no room for sour grapes if you sell the same tomatoes as everyone else. Chip Griffin discusses the hows and whys of competitive differentiation... Read More
Chip Griffin

The Six Biggest PR Business Mistakes I’ve Made

By: Chip Griffin | November 1, 2017 | 
PR business mistakes should not be seen as failure, but as an opportunity to learn quickly what not to do so you can build and grow a successful business... Read More
Chip Griffin

Answer One Question to Judge Your PR Measurement Efforts

By: Chip Griffin | September 25, 2017 | 
There is one fundamental question you must be able to answer in the affirmative to know you are doing worthwhile PR measurement. Chip Griffin reveals the question PR professionals need to ask themselves. Read it all here... Read More