Chris Norton

Experiential Marketing Needs to Get Social

By: Chris Norton | December 30, 2013 | 
By Chris Norton Experiential marketing has always been charged with the creation of an experience that results in some kind of emotional connection with an idea, campaign, or brand. Ten years ago, this was mostly in-store promotions and events, but now these activations have to be much bigger in scope, and reach with many more touch points, enabling the consumer to like, share, or comment on [&hellip... Read More