Christopher Barger

Christopher joined Spin Sucks as Chief Strategy Officer in 2025, building on a 25-year career in corporate strategic communications. An innovative thinker with exceptional Fortune 500 experience across a range of industries, Christopher brings expertise in paid, earned, shared, and owned content to the Spin Sucks team. In his career, Christopher has led the communications team at SME, a manufacturing professional association, led internal and crisis communications for a division of Owens Corning, launched IBM’s first efforts in social media, and served as the social media face of General Motors during the bankruptcy crisis of 2008-2010. His 2011 Amazon bestselling book “The Social Media Strategist” (McGraw-Hill) provided countless professionals the template for building corporate social media programs as digital communications became increasingly required for business success. As a consultant and agency practitioner, Christopher has advised Walmart, Disney Parks, McDonald’s, the Almond Board of California and many others on their digital communications and messaging strategies. His work in corporate video has earned him both a Telly and CINE Award. Christopher received his M.S. in Public Relations from Boston University and has a B.A. in History from the University of Minnesota. He and his family reside in Toledo, Ohio.