Christopher Penn

The 16-Step Data Lifecycle for Communicators: Part 3

By: Christopher Penn | December 13, 2018 | 
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The goal has been to outline how you can make better use of data, how to think about managing data, how to think about processing it, and the cycle you should go through with your data to make it more useful. Christopher S. Penn explains how to incorporate phase three: Production. ... Read More
Christopher Penn

The 16-Step Data Lifecycle for Communicators: Part 2

By: Christopher Penn | December 6, 2018 | 
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Christopher S. Penn explains the Exploration phase and addresses the Explore to Predict stages of the Data Lifecycle. We learn to explore and compare our data and provide some context... Read More
Christopher Penn

The 16-Step Data Lifecycle for Communicators: Part 1

By: Christopher Penn | November 27, 2018 | 
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Getting the most out of your data/data collection process(es) with Chris Penn. The Data Lifecycle for Communicators: Part 1 (of 3)... Read More
Christopher Penn

Find the ROI of PR By Measuring the Value of Audience

By: Christopher Penn | June 17, 2014 | 
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The ROI of PR seems to elude most professionals because they're "not good at math." Christopher Penn breaks down how to measure new audience to prove ... Read More