There’s something I’ve been noticing more and more recently. People care less about what their message says and more about getting it heard. In their quest for engagement, people are focusing too much on getting likes and shares. And they’re not focusing enough on the sentiment of their message. People are sharing your content. Your reach is extending. Great. But if the comments you gain from [&hellip... Read More

A recent Talkwalker brand purpose report shows those that focus on social issues do better than those that do not. Here is why you should care... Read More