Dan Seavers explains there has been talk of integration between PR and marketing. Some think that next year, it’s really going to make an impact. Here's his rundown on PR and marketing merging. ... Read More

Don’t look at how AI will take your job, but how it'll make it better. Dan Seavers has how we can learn to love artificial intelligence—and even embrace it... Read More

There’s something I’ve been noticing more and more recently. People care less about what their message says and more about getting it heard. In their quest for engagement, people are focusing too much on getting likes and shares. And they’re not focusing enough on the sentiment of their message. People are sharing your content. Your reach is extending. Great. But if the comments you gain from [&hellip... Read More

A recent Talkwalker brand purpose report shows those that focus on social issues do better than those that do not. Here is why you should care... Read More