By Dave Link There has been an immense amount of discussion in the marketing and public relations industries surrounding “native advertising” during the past few months. In case you’ve missed the deluge of posts, this new and groundbreaking type of advertisement is set to change the way we all market our products. Or is it? Native advertising is just well thought-out content with a focus on [&hellip... Read More

By Dave Link During the past several years, those of us with careers as social media, marketing, and public relations professionals have seen some crazy changes to the way we all conduct business – the rise and fall of numerous platforms, continual search algorithm updates, and constant upheaval in how we choose to interact with consumers. The one unchanging variable through all of that chaos has [&hellip... Read More