Deirdre Breakenridge

Modern Communicators Need Answers to Navigate Media

By: Deirdre Breakenridge | October 2, 2017 | 
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Who are the modern communicators? Are they PR people? Or maybe marketers? Are they citizen journalists, bloggers, and other influential personalities? Deirdre Breakenridge shares the seven traits of modern communicators.
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Deirdre Breakenridge

Five Ways to Prepare for Reverse Mentoring

By: Deirdre Breakenridge | August 9, 2017 | 
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Mentoring has changed throughout the years. Today, the ability to mentor and be mentored simultaneously grows exponentially as a result of social media and collaborative technology. Deirdre Breakenridge looks at five considerations to keep in mind to take advantage of the mentoring and reverse-mentoring process
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Deirdre Breakenridge

Move Over Marketing, Here Comes PR

By: Deirdre Breakenridge | June 16, 2015 | 
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The tide is shifting and PR is taking a more prominent stance in the business role. Here are five signals that show PR can—and will—take the lead very soon
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