Deirdre Breakenridge

Modern Communicators Need Answers to Navigate Media

By: Deirdre Breakenridge | October 2, 2017 | 
Who are the modern communicators? Are they PR people? Or maybe marketers? Are they citizen journalists, bloggers, and other influential personalities? Deirdre Breakenridge shares the seven traits of modern communicators. ... Read More
Deirdre Breakenridge

Five Ways to Prepare for Reverse Mentoring

By: Deirdre Breakenridge | August 9, 2017 | 
Mentoring has changed throughout the years. Today, the ability to mentor and be mentored simultaneously grows exponentially as a result of social media and collaborative technology. Deirdre Breakenridge looks at five considerations to keep in mind to take advantage of the mentoring and reverse-mentoring process... Read More
Deirdre Breakenridge

Move Over Marketing, Here Comes PR

By: Deirdre Breakenridge | June 16, 2015 | 
The tide is shifting and PR is taking a more prominent stance in the business role. Here are five signals that show PR can—and will—take the lead very soon... Read More