Doug Austin
For nearly 30 years, Doug Austin has been studying the “art of observation” and filtering out the human truths. Austin is the SVP of Growth & Innovation and leads product and brand innovation sessions for Marlin Network.
Posts by Author: Doug Austin
Content | March 25, 2014
Authenticity is the Key to Marketing
Consumers today want real information in real time without fluff, filters, or fine print. Compared to other generations, they are very familiar with communication, media, and digital technologies, so it’s incredibly important to come clean with them by using an honest voice and crafted messaging to offer insights into your business’ decisions, processes, and even failures. Learn how to use authenticity to reach a new generation of buyers.
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