Eleanor Pierce

Five Things I Didn’t Realize About Working from Home

By: Eleanor Pierce | June 22, 2015 | 
You may think you can get by on email alone, but you can’t. When you work from home, you need to get face to face with the people you work with, and you also need to spend a little bit of time chatting and enjoying each other’s company. You can’t be a stranger to your co-workers. ... Read More
Eleanor Pierce

Three Essential Blog Writing Tips for Just Before You Click Publish

By: Eleanor Pierce | June 16, 2015 | 
If you ever read or listen to something David Sedaris writes, you’ll first notice how funny he is. Though he’s not often cited as an amazing craftsman of the English language, if you can stop laughing long enough to pay attention, you’ll notice he chooses great verbs... Read More
Eleanor Pierce

Instagram to Offer Social Advertising to All This Year

By: Eleanor Pierce | June 11, 2015 | 
It’s exciting to think about advertising on Instagram. There are certain brands for which it’s a natural fit, and the inability to buy social advertising on this platform has so far been frustrating. But will your Instagram feed now be flooded with ugly ads... Read More
Eleanor Pierce

Persuasive Communication: Do You Know How to Beat Bias?

By: Eleanor Pierce | June 4, 2015 | 
Did you know 26 percent of Republicans and 12 percent of Democrats still believe in death panels? That's the power of anchoring. Eleanor Pierce explains how anchoring ties into persuasive communication... Read More
Eleanor Pierce

What Does a Public Relations Career Look Like?

By: Eleanor Pierce | June 3, 2015 | 
What should soon-to-be college grads know about having a PR career? For one: Competition can be fierce. Smart candidates have both analog and digital skills—and they also have great internships while they're in school... Read More
Eleanor Pierce

Why Content Marketing Fails

By: Eleanor Pierce | May 27, 2015 | 
If you’re thinking about doing your content marketing in the style of Barbie magazine, you’re looking at exhibit A of why content marketing fails... Read More
Eleanor Pierce

Four Tips on Going Back to Work After Maternity Leave

By: Eleanor Pierce | May 7, 2015 | 
If going back to work after maternity leave for you involves actually walking into an office, which means you can’t just wear spit-up-stained yoga pants, double the amount of prep time... Read More
Eleanor Pierce

Business Blogging: Five Reasons You Have No Readers

By: Eleanor Pierce | February 11, 2015 | 
Are you blogging to an empty room? It may be time to think about some reasons you might be driving away potential readers. ... Read More
Eleanor Pierce

Influencer Relations and the Target Plus-Sized Win

By: Eleanor Pierce | February 2, 2015 | 
Target's new influencer relations campaign is smart on a lot of levels. We're digging into the plus-sized problems the brand has had in the past, and how they're using influential bloggers to turn things around. ... Read More
Eleanor Pierce

PR Writing: Seven AP Style Rules to Know

By: Eleanor Pierce | January 29, 2015 | 
Trying to get on a reporter's good side? Eleanor Pierce explains why, before you do any PR writing, you must familiarize yourself with AP Style... Read More