Eleanor Pierce
Eleanor Pierce is a recovering journalist who can’t decide which part of the country to call home. She’s happiest when she’s reading, though she also really likes writing, baking, dogs, and sarcasm. No, seriously.
Entrepreneur | June 22, 2015
You may think you can get by on email alone, but you can’t. When you work from home, you need to get face to face with the people you work with, and you also need to spend a little bit of time chatting and enjoying each other’s company. You can’t be a stranger to your co-workers.
Communication | June 16, 2015
If you ever read or listen to something David Sedaris writes, you’ll first notice how funny he is. Though he’s not often cited as an amazing craftsman of the English language, if you can stop laughing long enough to pay attention, you’ll notice he chooses great verbs.
Instagram | June 11, 2015
It’s exciting to think about advertising on Instagram. There are certain brands for which it’s a natural fit, and the inability to buy social advertising on this platform has so far been frustrating. But will your Instagram feed now be flooded with ugly ads?
Communication | June 4, 2015
Did you know 26 percent of Republicans and 12 percent of Democrats still believe in death panels? That’s the power of anchoring. Eleanor Pierce explains how anchoring ties into persuasive communication.
Communication | June 3, 2015
What should soon-to-be college grads know about having a PR career? For one: Competition can be fierce. Smart candidates have both analog and digital skills—and they also have great internships while they’re in school
Content | May 27, 2015
If you’re thinking about doing your content marketing in the style of Barbie magazine, you’re looking at exhibit A of why content marketing fails.
Entrepreneur | May 7, 2015
If going back to work after maternity leave for you involves actually walking into an office, which means you can’t just wear spit-up-stained yoga pants, double the amount of prep time.
Blog | February 11, 2015
Are you blogging to an empty room? It may be time to think about some reasons you might be driving away potential readers.
Influencer Marketing | February 2, 2015
Target’s new influencer relations campaign is smart on a lot of levels. We’re digging into the plus-sized problems the brand has had in the past, and how they’re using influential bloggers to turn things around.
Communication | January 29, 2015
Trying to get on a reporter’s good side? Eleanor Pierce explains why, before you do any PR writing, you must familiarize yourself with AP Style.
Communication | January 19, 2015
Dear PR pros: In honor of the Kirby Delauter (Kirby Delauter) gaffe, we’re listing eight PR sins the journalists in your life would love to see extinct.
Measurement | January 14, 2015
Why do we love social media vanity metrics? Hello? Ego! Also, they’re easy. That said, Eleanor Pierce reminds us there’s more to metrics than pure vanity.
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