By: Erika Heald | September 20, 2017 |
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Does the news release still work for product launch? Research shows a significant decrease in news releases effectiveness. What should PR pros do? Here is how working with influencers amplifies your product launchRead More
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By: Erika Heald | April 5, 2017 |
Fake news explosion affects all of us in our professional and personal life. Some of the fake news sites are getting pretty good at convincing the casual viewer they are legitimate. How do you vet the publications and individuals who pitch you to make sure they’re aligned with your brand values? Erika Heald shares some tipsRead More
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By: Erika Heald | February 7, 2017 |
Your brand gets lots of customer love on social, but your solicited customer testimonials are terrible. Why aren’t your PR and marketing teams capturing that same enthusiasm and love for your brand when they sit down with your customers? Erika Heald gets to the root of the problemRead More
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By: Erika Heald | December 29, 2016 |
Preparing for a Twitter Chat? With dozens of participants and hundreds of tweets over the course of the hour, Twitter chats can be overwhelming. Erika Heald put together some recommendations for how to get the most out of your Twitter Chat guest slotRead More
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By: Erika Heald | October 11, 2016 |
One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message. Without it, you’ll find you are destined to spend more of your time than you’d like making edits and requesting revisions to the content your internal and external writers create. Erika Heald shares the nine things every style guide should include.
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