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Filomena Fanelli

Filomena is the CEO and founder of Impact PR & Communications, Ltd., an award-winning, strategic public relations firm based in New York’s Hudson Valley region. For the past 19 years, she has enjoyed telling clients’ stories through public relations, and she believes every single one of them has one. When not running her own business, or running after her two young children, she enjoys running (literally) and pounding the keypad to blog about – you guessed it – public relations.

Posts by Author: Filomena Fanelli

LinkedIn | December 5, 2017

Several Reasons You Should Re-Engage with LinkedIn

LinkedIn is growing. New user-friendly features and increased presence of industry leaders on the platform has provided an avenue for growing your business.

Read

Communication | November 6, 2017

Why I Am Thankful to Be Working in PR This Holiday Season

As professional communicators, we have the privilege of sharing information across many mediums every day. Working in PR gives us much to be thankful for.

Read

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The Spin Sucks Community is where in-house marketers, agency leaders, freelancers, and strategists connect to share ideas and solve problems, post jobs and referrals, get advice on PESO, client work, and internal challenges, and laugh (a lot).

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Use it to:

Map paid, earned, shared, and owned tactics to your goals

Brainstorm campaign strategies

Get recommendations for measurement and GEO visibility

Align internal teams with a shared plan

Whether you’re kicking off a new campaign or troubleshooting a fragmented strategy, the PESO Model Advisor keeps you focused, integrated, and outcome-driven.

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Who We Work With

Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.

Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.” — CMO, Fortune 100 Brand

I just received great feedback from a partner in Global Customer Office (operations) saying that while your Insight Circle doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.” — Learning Professional, Fortune 100 Pharma Brand

We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.” — CCO, Fortune 200 Financial Services Brand

During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.” — SVP of healthcare marketing, leading healthcare facility

Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.” — SVP, consumer marketing, Fortune 100 pharma brand

Explore & Learn

Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.

Books

Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.

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Blog

Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.

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Podcast

Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.

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Videos

Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.

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