Frank Strong
Frank Strong is a classically trained PR professional with content marketing savvy. Find him on Twitter, Google+ or read more from him on his blog, Sword and the Script.
Posts by Author: Frank Strong
Communication | March 14, 2024
10 Tips for Better PR Pitching Results as Media Layoffs Continue
Earned media continues to get more fragmented and more challenging to secure. Frank Strong shares some creative ideas for your PR pitching.
Communication | August 15, 2013
The Shoulders of Giants: Three Essential Communications Theories
By Frank Strong Arguably scientist and inventor, Isaac Newton was downplaying his brilliance when he allegedly said, “If I have seen further it is by standing on ye shoulders of giants.” I suspect however, the person who literally defined gravity, was speaking in far more clinical terms: He was crediting theory. In the profession of […]
Entrepreneur | April 23, 2013
Five Ways to Inspire a Culture for Content Marketing
“Culture eats strategy for breakfast.” That’s a quote credible sources attribute to Peter Drucker. I’ve come to realize companies tend to fall into one of three culture camps: Those who believe in culture, those who don’t, and those who pay lip service to the concept. There’s a divide among these camps—a distance that will widen […]
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