Gini Dietrich

Dan Abrams Forms Media-Strategy Firm

By: Gini Dietrich | November 19, 2008 | 
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Dan Abrams, the former general manager of MSNBC, is launching a media-strategy firm, according to today’s Wall Street Journal.  His advantage is using a panel of journalists if your company faces a difficult public relations isssue to “weigh in on how media outlets would likely respond to different PR strategies.” One of Abrams’s investors believes “big companies will be attracted to its ‘expert network’ and it’s [&hellip... Read More
Gini Dietrich

On Election Day

By: Gini Dietrich | November 4, 2008 | 
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On election day, I’d like to discuss a memo written by McCain’s campaign manager: McCain campaign manager Rick Davis, in a memo explaining why his candidate remains confident despite trailing by an average of 6.5 in national polls: “Today, he expanded his buy into North Dakota, Georgia and Arizona in an attempt to widen the playing field and find his 270 Electoral Votes. This is a [&hellip... Read More
Gini Dietrich

Employees Craving More Communication

By: Gini Dietrich | October 16, 2008 | 
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A recent survey by Weber Shandwick found more than half of working Americans said their employers have not addressed the effect of the economy either on their companies or their jobs. According to PRWeek, “In its survey of 514 employed Americans, the agency found that 70 percent expected the current economic situation to have a negative effect on the companies they work for, while 62 percent of [&hellip... Read More
Gini Dietrich

Holmes Report Agrees

By: Gini Dietrich | October 15, 2008 | 
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In a blog posting today, the Holmes Report agrees this economy will “separate the marketing wheat from the chaff.” See it here... Read More
Gini Dietrich

Can PR Capitalize More On Digital Media?

By: Gini Dietrich | October 15, 2008 | 
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The financial crisis is showing its first signs of hitting the communication industries, as evidenced by this article in the Wall Street Journal this morning. “In recent years, marketers have set aside a portion of their ad budgets to experiment with digital technologies such as Web video, mobile phones, gaming and virtual worlds. But with broader economic turmoil reaching Madison Avenue, these “experimental” budgets are among [&hellip... Read More
Gini Dietrich

"Funnest" is Not a Word

By: Gini Dietrich | October 10, 2008 | 
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Dear Steve (Jobs, of course), Word on the street is that you are the most hands-on CEO in business today.  Therefore I am writing to let you know “funnest” is not a word. You might want to send your copywriter back to school. Signed, A Huge Fan... Read More
Gini Dietrich

Where Is Communication Inside A Bankruptcy Filing?

By: Gini Dietrich | September 18, 2008 | 
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What a shame that Lehman Brothers employees found out the bankruptcy protection filing through the media.  The New York Times earlier this week reported that, while Dick Fuld tried to the very last minute to save the company, he ended up issuing a news release at 12:30 on Monday morning announcing the filing. Where is his PR team?  Do they not have a seat at the [&hellip... Read More
Gini Dietrich

Sensationalism in Headlines

By: Gini Dietrich | July 10, 2008 | 
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Have you seen the New York Times article about using “striking words” in your news releases to gain the attention of reporters, especially on slow news days? Oh yes! It’s true. The article, titled “Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat'” ran last week and quotes, GASP!, PR people who support the notion that if you sensationalize a headline, the story will run in most [&hellip... Read More
Gini Dietrich

Ethics in PR: It Should Be a Given!

By: Gini Dietrich | June 30, 2008 | 
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It’s been everything I can do not to comment on Scott McClellan’s book, “What Happened: Inside the Bush White House and Washington’s Culture of Deception.” ... Read More