Gini Dietrich

Getting Started On Social Media: Nine Tips

By: Gini Dietrich | February 16, 2010 | 
I spend a lot of time of time on the road speaking to Vistage groups, doing keynotes, providing workshops, and sitting on panels. The topic?  Social media for executives. The one thing all of my audiences have in common is they all are business leaders and they don’t understand how to translate social media to their companies... Read More
Gini Dietrich

Using the Power of Media Relations to Grow Your Business

By: Gini Dietrich | February 15, 2010 | 
Even though my monthly article is targeted toward the franchise market, the rules apply to any business. How can you use media relations to build your businesses’ brand and help increase sales? You don’t necessarily need to hire a publicist, but it is going to take some time and patience. To read my six steps for using the power of media relations to grow your [&hellip... Read More
Gini Dietrich

In the Midwest? Get Involved Locally with HAPPO

By: Gini Dietrich | February 10, 2010 | 
Last January I had to make a really tough decision – keep people employed for a few more months and close the business or lay them off right then and save the business. Then (last year sucked), when we realized the business model was completely changing, I had to make another hard decision: Keep people who I really liked having around or let them go so [&hellip... Read More
Gini Dietrich

Toyota Recall: A PR Crisis?

By: Gini Dietrich | February 7, 2010 | 
Throughout my career, I’ve had opportunity to work on some pretty big crisis. My stance has always been, if a crisis develops from a PR perspective, someone should get fired (think Tiger Woods). Either the PR firm for not counseling correctly or the client for not listening. And you’d be surprised how often the client doesn’t listen... Read More
Gini Dietrich

Help a PR Pro Out

By: Gini Dietrich | February 5, 2010 | 
A couple of weeks ago, I received an email from my friend Arik Hanson. He had an idea that he thought would help out-of-work PR professionals network with the jobs that are becoming more readily available at both agencies and companies. The big idea: On Friday, February 19, from 10 am – 2 pm CT, PR bloggers, agency leaders, and PR professionals from across the country will [&hellip... Read More
Gini Dietrich

Crisis: Dealing With Negative Comments Online

By: Gini Dietrich | February 1, 2010 | 
Last week, I was talking to my friend, and client, Lorri Wyndham about negative comments online. It was a timely conversation because, when I speak, at least one person asks me what happens when someone says something negative about them or the company online. I like to use the story from when I first began speaking. Someone in the audience really pushed back on me and [&hellip... Read More
Gini Dietrich

January 29 #FollowFriday

By: Gini Dietrich | January 28, 2010 | 
I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup Nick might very well be one of the funniest (is that a word) people I know. The things that come out of his mouth (or fingers) make you stop and think, “Where the heck did that come from?” He also is not shy, at all, at making fun of me, [&hellip... Read More
Gini Dietrich

Are Service Businesses Now Facilitators of Conversation?

By: Gini Dietrich | January 27, 2010 | 
Today’s digital age is about connection, conversation, and candy. Alright, not candy. I couldn’t think of another C word and I love candy. Connection, conversation, and engagement. Even transparency and honesty. Open your door, pull up your windows, let people in and take a peek around, and decide if they want to work with you or, better, want to refer their communities to you. It’s changing [&hellip... Read More