Gini Dietrich

The First #FollowFriday of October

By: Gini Dietrich | October 2, 2009 | 
It seems everyone in Chicago is waiting in anticipation for the International Olympic Committee to decide if we get to have the summer Olympics in 2016. Even I’m on pins and needles and wish they’d hurry up and decide! While I wait, I’ll do one of my favorite things. Recommend some Twitter friends for #FollowFriday. @hollisthomases I think I’ve recommended Hollis before, but she’s worth a [&hellip... Read More
Gini Dietrich

Rules for Better Engagement: Sometimes It's As Simple As Two Words

By: Gini Dietrich | September 30, 2009 | 
I’m stubborn and I’m a book elitist. For those of you who know me really well, this comes to you as no surprise. I have an English literature degree from a private university. I’ve never read Stephen King because I learned in college that he was for the average reader. It took me a long time before I’d read USA Today because my college advisor told [&hellip... Read More
Gini Dietrich

Real-World Social Media Ideas

By: Gini Dietrich | September 29, 2009 | 
Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide smart business techniques to restaurants owners, operators, and chefs. As I do at the beginning of every speech, I asked the audience a bunch of questions about their use of both the traditional and new communication tools in order to grow their businesses. Never before have I spoken to a group [&hellip... Read More
Gini Dietrich

The September 25 #FollowFriday

By: Gini Dietrich | September 25, 2009 | 
I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly because my travel schedule is insane and it’s usually mid-afternoon (like it is now) before I’ve been able to get to it. BUT…enough excuses! I have some new and old Twitter friends to introduce you to today. @3HatsComm I actually met Davina first when she commented on FADS, which drove me to [&hellip... Read More
Gini Dietrich

Does Social Media Belong to PR?

By: Gini Dietrich | September 24, 2009 | 
I’m having an identity crisis and I need your help. It’s no secret we’ve changed our business model this year to incorporate social media into our traditional communication firm. All along I’ve been saying that PR deserves a place at the social media table, that so much of it is about relationships and messaging, which is what our industry has been doing for centuries. So why [&hellip... Read More
Gini Dietrich

Mistakes Made In Growing a Business

By: Gini Dietrich | September 21, 2009 | 
This week’s Crain’s Chicago Business focuses on enterprising women (and yes, I’m featured). But I’m not blogging about it to toot my own horn. I think there is more to the story than Crain’s was allowed to tell and I want to share some of the things I’ve learned. 2008 was the recession year for Arment Dietrich The communication business, historically, is a key leading indicator [&hellip... Read More
Gini Dietrich

Off the Record Doesn't Exist

By: Gini Dietrich | September 17, 2009 | 
I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for a client. The story was a three day shoot, turned into 30 minutes for the program, on how catfish are farmed. Catfish, by nature, are bottom feeders. But cotton farmers figured out how to take cotton fields and turn them into catfish farms, which (at the [&hellip... Read More
Gini Dietrich

Using LinkedIn: Is It the Social Media Stepchild?

By: Gini Dietrich | September 14, 2009 | 
My friend Paul Segreto thinks LinkedIn is the social media stepchild and that it has yet to hit its prime. I’ve been thinking about this since he said that to me, and I think he’s right. When I first got on LinkedIn, I did it for the same reason most people do it…because I kept getting invitations and finally decided to see what the heck was [&hellip... Read More
Gini Dietrich

What Gets In the Way of Your Own Success?

By: Gini Dietrich | September 9, 2009 | 
My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday about the things that hang her up so much that she can’t move forward. She asked her readers what three things hang them up. I thought I’d share here what I commented. The three things that get in the way of my own success. 1) Last year I thought bigger [&hellip... Read More
Gini Dietrich

Pay It Forward: How Working With Your Competition Is Better for Everyone

By: Gini Dietrich | September 7, 2009 | 
I just watched “Pay It Forward” for the 200th time and, of course, cried at the end. I don’t know why I do this. I think I’m going to make it through the end and then Helen Hunt crumbles and I lose it. This time around, though, it got me thinking about business and competition. When I started Arment Dietrich, the big, global firms sent business [&hellip... Read More