Gini Dietrich

Value-Based Agency Compensation Models

By: Gini Dietrich | April 27, 2009 | 
42
I’m going through this process right now, trying to decide if our financial model makes sense for the future. I feel like billable hours is so archaic, but I also think we need to track time in order to be profitable. We are paid for our time so some sort of tracking mechanism is a necessary evil. I’ve always been of the belief that you would [&hellip... Read More
Gini Dietrich

Paid to Blog? The FTC Might Come Knocking!

By: Gini Dietrich | April 24, 2009 | 
4
I clearly created quite a firestorm earlier this week when I blogged that I don’t think people should be paid to tweet about a brand. While I think a good number of commenters agreed with me, I think what caused the true firestorm is that I used the recent Land Rover campaign as my example. After keeping an open mind and reading all of the comments [&hellip... Read More
Gini Dietrich

Is Paying People to Tweet About Your Brand Going Too Far?

By: Gini Dietrich | April 21, 2009 | 
0
My dear friend @SarahRobinson sent me an article today via direct message. I knew there was a reason she wanted me to read it, but I didn’t fully understand until I got 3/4 of the way through reading it. Let me back up. The Ad Age article, “Land Rover Taps Twitter As Campaign Cornerstone” is a pretty interesting read. It talks about how they seeded hashtags [&hellip... Read More
Gini Dietrich

Astroturfing Is WORSE than Spin!

By: Gini Dietrich | April 8, 2009 | 
7
As one of the leaders in the fight against destructive spin within the public relations community, I am astounded to see Dewey Square Group astroturfing for one of their clients. What’s astroturfing, you ask? It’s a political, public relations, or advertising campaign designed to create the impression of being spontaneous, or grassroots, behavior (hence the reference to artificial grass).  According to Wikipedia, the goal is to [&hellip... Read More
Gini Dietrich

Good Counsel: Counselor's Academy 2009

By: Gini Dietrich | March 17, 2009 | 
0
Ben Wheatley and I coordinated the breakout sessions for this year's Counselors Academy conference. We focused on finding the best of the best to discuss profitability, people, and potential, including other communicators, but also leaders from other industries... Read More
Gini Dietrich

Lean Thinking…A New Mantra for PR Firms

By: Gini Dietrich | March 12, 2009 | 
0
My friend Matt Kurcharski, who is a SVP at Padilla Speer Beardsley posted this on his blog today. I like it so much, I asked if we could post it, too. Mike Greece, who heads Padilla’s New York Office, has long been a proponent of applying “lean” principles to professional service organizations. Here’s the abstract from a roundtable he’s delivering to the PRSA Counselors Academy Spring [&hellip... Read More
Gini Dietrich

Using Social Media to Grow Your Business

By: Gini Dietrich | March 4, 2009 | 
0
This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big Sales.” Check today’s post here for the first in a five day series on using social media to grow your business. Let me know what you think!... Read More
Gini Dietrich

Shoemakers Children Don't Have Shoes

By: Gini Dietrich | February 15, 2009 | 
0
Isn’t that the old adage? The shoemakers children don’t have shoes?  That’s what I think of when I read the Feb. 10 review of “PR: A Persuasive Industry” in USA Today. The article starts out with this… Sleazy. Disingenuous. These are words used in U.K. newspaper coverage of the public relations industry. PR, oddly enough, doesn’t have great PR. People tend to think that PR involves [&hellip... Read More
Gini Dietrich

Perception or Reality?

By: Gini Dietrich | January 23, 2009 | 
0
It makes me sad that Chicago has lost a few great boutique PR firms in the past 12 months.  But it’s hard to sympathize when there is spin surrounding the closing of a shop. On Sept. 11, 2008, Crain’s Chicago Business reported that Lannon Communications was “closing its office and laying off staff while it restructures from the economy’s thumping of the retail industry.”  This made [&hellip... Read More
Gini Dietrich

President Barack Obama's Inauguration

By: Gini Dietrich | January 20, 2009 | 
0
I’ve always wanted to be a rock star.  I mean, how cool would it be to be playing to thousands of people and hear them sing every word to all of your songs? But today’s inauguration beats that feeling.  I’ve never experienced the excitement, passion, and belief that nearly 1.8 million people held as they watched as President Barack Obama was sworn in. Despite the freezing [&hellip... Read More