Gini Dietrich

Using Social Media to Grow Your Business

By: Gini Dietrich | March 4, 2009 | 
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This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big Sales.” Check today’s post here for the first in a five day series on using social media to grow your business. Let me know what you think!... Read More
Gini Dietrich

Shoemakers Children Don't Have Shoes

By: Gini Dietrich | February 15, 2009 | 
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Isn’t that the old adage? The shoemakers children don’t have shoes?  That’s what I think of when I read the Feb. 10 review of “PR: A Persuasive Industry” in USA Today. The article starts out with this… Sleazy. Disingenuous. These are words used in U.K. newspaper coverage of the public relations industry. PR, oddly enough, doesn’t have great PR. People tend to think that PR involves [&hellip... Read More
Gini Dietrich

Perception or Reality?

By: Gini Dietrich | January 23, 2009 | 
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It makes me sad that Chicago has lost a few great boutique PR firms in the past 12 months.  But it’s hard to sympathize when there is spin surrounding the closing of a shop. On Sept. 11, 2008, Crain’s Chicago Business reported that Lannon Communications was “closing its office and laying off staff while it restructures from the economy’s thumping of the retail industry.”  This made [&hellip... Read More
Gini Dietrich

President Barack Obama's Inauguration

By: Gini Dietrich | January 20, 2009 | 
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I’ve always wanted to be a rock star.  I mean, how cool would it be to be playing to thousands of people and hear them sing every word to all of your songs? But today’s inauguration beats that feeling.  I’ve never experienced the excitement, passion, and belief that nearly 1.8 million people held as they watched as President Barack Obama was sworn in. Despite the freezing [&hellip... Read More
Gini Dietrich

The Word "Spin" Does Not Exist!

By: Gini Dietrich | January 12, 2009 | 
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My friend Eric Seidel is a professional media trainer who has worked both on the media side and the client side.  He has Fortune 100 experience and works with top executives. He recently wrote a blog post called, “Get ‘spin’ out of your lexicon.” He goes on to say it’s bad for your business health because “reporters know when you’re spinning and they use it as [&hellip... Read More
Gini Dietrich

Leaders Must Be Present

By: Gini Dietrich | December 9, 2008 | 
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Last night I attended the PRSA Chicago senior leaders event, where Helen Ostrowski, the chairman and CEO of Porter Novelli, was honored. She discussed an Arthur Page Society meeting at which Jeff Immelt spoke and said the most important thing leaders can do right now is be present. Be present. That means all of the advice we give our clients… Get out of your office and [&hellip... Read More
Gini Dietrich

The World's Best, Biggest, Greatest

By: Gini Dietrich | December 8, 2008 | 
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We have a running game with our out-of-state friends; we stop at every Mexican place that says, “The world’s {insert adjective} margaritas!”  In Chicago, that’s quite a game as you only have to get in a cab and drive up and down Lincoln before you’ve had a few too many. My good friend Martin Waxman last week blogged about this very topic, but in terms of [&hellip... Read More
Gini Dietrich

Dan Abrams Forms Media-Strategy Firm

By: Gini Dietrich | November 19, 2008 | 
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Dan Abrams, the former general manager of MSNBC, is launching a media-strategy firm, according to today’s Wall Street Journal.  His advantage is using a panel of journalists if your company faces a difficult public relations isssue to “weigh in on how media outlets would likely respond to different PR strategies.” One of Abrams’s investors believes “big companies will be attracted to its ‘expert network’ and it’s [&hellip... Read More
Gini Dietrich

On Election Day

By: Gini Dietrich | November 4, 2008 | 
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On election day, I’d like to discuss a memo written by McCain’s campaign manager: McCain campaign manager Rick Davis, in a memo explaining why his candidate remains confident despite trailing by an average of 6.5 in national polls: “Today, he expanded his buy into North Dakota, Georgia and Arizona in an attempt to widen the playing field and find his 270 Electoral Votes. This is a [&hellip... Read More
Gini Dietrich

Employees Craving More Communication

By: Gini Dietrich | October 16, 2008 | 
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A recent survey by Weber Shandwick found more than half of working Americans said their employers have not addressed the effect of the economy either on their companies or their jobs. According to PRWeek, “In its survey of 514 employed Americans, the agency found that 70 percent expected the current economic situation to have a negative effect on the companies they work for, while 62 percent of [&hellip... Read More