Gini Dietrich

The Fireside Chat: Talking Body Language and Sales

By: Gini Dietrich | April 27, 2018 | 
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On this month's Fireside Chat, Gini Dietrich talks with Jim McCormick and Maryann Karinch about their new book, "Body Language Sales Secrets."... Read More
Gini Dietrich

The PESO Model: Bringing Shared Media into the Mix

By: Gini Dietrich | April 26, 2018 | 
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The third "hub" of the PESO model is shared media and it becomes important after owned and earned media. Gini Dietrich describes how to integrate it... Read More
Gini Dietrich

Blog Checklist: Write for Humans with These 10 Tips

By: Gini Dietrich | April 25, 2018 | 
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The start of a four-week series on what to include in your blog checklist, Gini Dietrich shows you the importance of writing for humans and what to check off your list... Read More
Gini Dietrich

Improve Your Social Media Efforts with These Three Tips

By: Gini Dietrich | April 24, 2018 | 
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For 30 days, the Spin Sucks team has been testing and improving their social media efforts. Here are three tips that work, so you can do the same... Read More
Gini Dietrich

Gin and Topics: This is How a News Release is Crafted

By: Gini Dietrich | April 20, 2018 | 
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On this week's Gin and Topics, you'll get a behind-the-scenes look at how a news release is created, plus Cardi B, a one-week-old lamb, and more... Read More
Gini Dietrich

The PESO Model: Where and How Earned Media Fits In

By: Gini Dietrich | April 19, 2018 | 
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Earned media is the 2nd step in the PESO model. It serves to build awareness and attribution. Gini Dietrich describes how it begins to integrate with the other media types... Read More
Gini Dietrich

Communicators: It’s Time to Step Up and Own the PESO Model

By: Gini Dietrich | April 18, 2018 | 
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The lines certainly are blurring, but communicators can't complain they don't have a seat at the table and not own the PESO model. Gini Dietrich says it's time to step up... Read More
Gini Dietrich

Starting a Business: The 20 Things You Should Know

By: Gini Dietrich | April 17, 2018 | 
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Starting a business isn't easy, but we oftentimes overanalyze and overthink it versus just making a decision and going for it. Gini Dietrich has more... Read More
Gini Dietrich

Gin and Topics: Get Your Pro-Chiller Leggings from Nike

By: Gini Dietrich | April 13, 2018 | 
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On this week's Gin and Topics, you can get your new pro-chiller leggings from Nike. You'll also get to virtually try the facial slimmer exercise mouthpiece. Gini Dietrich has that and more... Read More
Gini Dietrich

The PESO Model: Start with Owned Media

By: Gini Dietrich | April 12, 2018 | 
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Though paid media is the first in the PESO model acronym, it actually beings with owned media. Gini Dietrich describes how to start your content integration... Read More