Gini Dietrich

So You Work from Home AND Homeschool. Now What?

By: Gini Dietrich | March 19, 2020 | 
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For all of you parents who suddenly find yourself having to work from home AND homeschool, Gini Dietrich has some advice and a reminder: do the best you can... Read More
Gini Dietrich

So You Suddenly Work from Home. Now What?

By: Gini Dietrich | March 17, 2020 | 
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Your new normal is to work from home, but you have to do it on top of kids and/or spouses or partners home, too. Or without any human interaction. Gini Dietrich has several tips on how to survive... Read More
Gini Dietrich

The PESO Model Certification

By: Gini Dietrich | March 12, 2020 | 
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The PESO Model Certification from Spin Sucks and S.I. Newhouse School for Public Communications at Syracuse University is available. Gini Dietrich has the details on how to get yourself certified... Read More
Gini Dietrich

The Newly Refreshed PESO Model Graphic and Process

By: Gini Dietrich | March 10, 2020 | 
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Introducing the newly improved PESO model graphic and process, and official certification that are now available to help communicators evolve their careers. Gini Dietrich describes the changes and how you can build your own PESO model program... Read More
Gini Dietrich

How to Handle Communications About the Coronavirus

By: Gini Dietrich | March 5, 2020 | 
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Hopefully, in the light of coronavirus, we can continue business as usual, but hope is not a strategy. Preparation is key. Gini Dietrich has some tips to help you prepare... Read More
Gini Dietrich

Star Wars, the PESO Model, and a Challenge for You

By: Gini Dietrich | March 3, 2020 | 
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A Star Wars superfan has written a 30,000 word dissertation on why the franchise sucks. He wants to get it in front of Bob Iger and asks for help. Gini Dietrich shows how the PESO model could help him achieve his goals... Read More
Gini Dietrich

PR Pros Must Embrace the PESO Model

By: Gini Dietrich | February 27, 2020 | 
40
The PESO model—paid, earned, owned, and shared media—serves as an integration tool for communicators. Gini Dietrich shows you how to you use it, what to measure, and more... Read More
Gini Dietrich

Who Can Use the PESO Model?

By: Gini Dietrich | February 25, 2020 | 
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We talk today about who within an organization can use the PESO model, the different ways they can use it...and what happens when they don’t... Read More
Gini Dietrich

The Double-Edged Sword of Measurement In the PESO Model

By: Gini Dietrich | February 20, 2020 | 
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You CAN measure earned media on its own, but as Gini Dietrich shows here, If you implement the PESO model, you can show real results... Read More
Gini Dietrich

How Google Helped BERT Get Revenge

By: Gini Dietrich | February 18, 2020 | 
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BERT means that Google now understands context, including word order, far better than before. Gini Dietrich says this means your content marketing needs to uplevel... Read More