Gini Dietrich

The Massive Guide to Measurement in the PESO Model

By: Gini Dietrich | July 11, 2018 | 
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How do we measure results in a communications program, let alone in the PESO Model? This is the massive guide to measurement and proving your worth. ... Read More
Gini Dietrich

How to Use Quora in Your Earned Media Efforts

By: Gini Dietrich | July 10, 2018 | 
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As social media continues to evolve, there are new and interesting ways to integrate specific tools into your earned media efforts. Today we look at Quora... Read More
Gini Dietrich

Gin and Topics: Don’t Miss The Broccoli Song

By: Gini Dietrich | July 6, 2018 | 
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On this week's Gin and Topics, we have a cannot-be-missed broccoli song, classroom instruments, a dad singing to his daughter, and more... Read More
Gini Dietrich

Recent Happenings in the Digital Marketing World

By: Gini Dietrich | July 5, 2018 | 
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For this holiday week, Gini Dietrich has decided to take it easy on you, and provide digital marketing inspiration for your own content efforts... Read More
Gini Dietrich

The Annual Summer Spin Sucks Book Recommendations

By: Gini Dietrich | July 3, 2018 | 
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Every summer, Gini Dietrich gives you book recommendations based on what she's read so far. This year, there are eight must-reads and nine others to consider... Read More
Gini Dietrich

The Spin Sucks Annual Rules of the Road Cycling Edition

By: Gini Dietrich | July 2, 2018 | 
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Every year, we like to remind people that cyclists are human beings with lives at stake with the rules of the road blog post edition... Read More
Gini Dietrich

Gin and Topics: There is Still Good in the World

By: Gini Dietrich | June 29, 2018 | 
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On this week's Gin and Topics, we prove there is still good in this world with a crazy talented 15-year-old, a selfless teenager, opening doors, and more... Read More
Gini Dietrich

The Fireside Chat: Talking Predictive Analytics with Christopher Penn

By: Gini Dietrich | June 29, 2018 | 
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It's time for another Fireside Chat. This month, Gini Dietrich talks with Christopher S. Penn to talk predictive analytics, AI, machine learning, and more... Read More
Gini Dietrich

The Ultimate Blog Checklist and Guide for Bloggers

By: Gini Dietrich | June 28, 2018 | 
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To create any content on a blog, you must do 34 things to satisfy readers and robots. Here is the ultimate blog checklist for any blogger or author... Read More
Gini Dietrich

There is No Influencer Marketing Easy Button

By: Gini Dietrich | June 27, 2018 | 
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At Cannes this year, Unilever marketing chief made a proclamation that they will no longer work with an influencer who has fake followers. Gini Dietrich describes why this is the wrong strategy. ... Read More