Gini Dietrich

Gin and Topics: Watch This 100-Year-Old Man Set Records

By: Gini Dietrich | March 23, 2018 | 
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On this week's Gin and Topics, this 100-year-old man will inspire you and warm your heart. Gini Dietrich has that and more for your viewing pleasure... Read More
Gini Dietrich

In the Trenches with Crisis Comms: When a CEO is Bad

By: Gini Dietrich | March 22, 2018 | 
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In our ongoing series about crisis communications, we look at a CEO at a publicly traded company that had to be fired—and what ensued from there. Gini Dietrich has the details... Read More
Gini Dietrich

The Ultimate Guide to Writing Comments that Mine for Content

By: Gini Dietrich | March 21, 2018 | 
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Writing comments can be scary and certainly time-consuming, but they also provide a window into how your audience thinks and help you mine for new content. Gini Dietrich provides the ultimate guide to writing comments for that very reason... Read More
Gini Dietrich

Five-Step Formula to Craft an Unbeatable Media Pitch

By: Gini Dietrich | March 20, 2018 | 
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Want to have media relations success? Gini Dietrich presents the five-step formula to craft an unbeatable media pitch every time... Read More
Gini Dietrich

Gin and Topics: Watch Alec Baldwin’s Epic Twitter Feud with Trump

By: Gini Dietrich | March 16, 2018 | 
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On this week's Gin and Topics, watch Alec Baldwin explain his epic Twitter feud with Trump, baby chicks in the classroom, and more. ... Read More
Gini Dietrich

In the Trenches with Crisis Comms: Cecil the Lion

By: Gini Dietrich | March 15, 2018 | 
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In our ongoing series on crisis communications, Gini Dietrich outlines a case study about Cecil the Lion and how the dentist who killed him got a marketing firm in trouble, too... Read More
Gini Dietrich

The Six Habits that Lead to Being a Strategic Thinker in PR

By: Gini Dietrich | March 14, 2018 | 
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Many comms pros tend to be more tactical than strategic, but strategy is essential. Gini Dietrich outlines six habits to work on and develop as a PR strategic thinker... Read More
Gini Dietrich

Secrets to Success: What the Most Successful People Do

By: Gini Dietrich | March 13, 2018 | 
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There are lots of articles written about the secrets of successful people, including sex, ethics, and the outdoors. Gini Dietrich has more on that and our definition... Read More
Gini Dietrich

Gin and Topics: Watch Jon Cena as a Ripped Valley Girl

By: Gini Dietrich | March 9, 2018 | 
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On this week's Gin and Topics, you can watch Jon Cena as a valley girl, Jennifer Lawrence explain her drunk alter ego, and more. ... Read More
Gini Dietrich

In the Trenches with Crisis Comms: Out of Respect for Guns

By: Gini Dietrich | March 8, 2018 | 
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In our ongoing series about crisis communications, Gini Dietrich talks to the team who handled the Machine Guns Vegas crisis following the Oct. 1 massacre... Read More