Gini Dietrich

How to Create a Content Marketing Program Using Subject Matter Experts

By: Gini Dietrich | April 15, 2021 | 
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There are challenges in garnering input from your subject matter experts in a timely and efficient manner, but Gini Dietrich details a tried and true process that works... Read More
Gini Dietrich

How to Lead With Compassion-Based Communications

By: Gini Dietrich | April 13, 2021 | 
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Compassion-based communications require you to put yourself in another person’s shoes and Gini Dietrich has five things to consider as you do exactly that... Read More
Gini Dietrich

AMA: Special Session with Joseph Jaffe

By: Gini Dietrich | April 9, 2021 | 
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On this week's AMA, we have a special episode with Gini Dietrich appearing with Joseph Jaffe on CoronaTV. They discuss weird dreams, creativity, and more... Read More
Gini Dietrich

The Executive’s Guide to the PESO Model: Investing In Success

By: Gini Dietrich | April 8, 2021 | 
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It takes time, money, and effort it takes to fully embrace a PESO Model program that drives real results. Gini Dietrich says it requires an investment to be successful... Read More
Gini Dietrich

The Different Types of Revenue Streams Comms Pros Can Build

By: Gini Dietrich | April 6, 2021 | 
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The money you earn doesn’t have to come from the same place. Gini Dietrich has several different revenue streams you can add to make up your total income... Read More
Gini Dietrich

Handling Crisis Communications In the Cancel Culture Era

By: Gini Dietrich | March 30, 2021 | 
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The new age of crisis communications requires one to consider cancel culture, social media terrorists and trolls alike, and how the organization’s values match that of your employees and customers. Gini Dietrich has more... Read More
Gini Dietrich

AMA: Media Pitching, Tech Stack Expertise, Reddit, and Migraines

By: Gini Dietrich | March 26, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich answers questions about media pitching, tech stack team members, AMAs on Reddit, and more... Read More
Gini Dietrich

The Executive’s Guide to the PESO Model: Benefits Beyond ROI

By: Gini Dietrich | March 25, 2021 | 
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When the PESO Model is fully integrated and working effectively, the benefits extend far beyond leads, conversions, and revenue. Gini Dietrich describes what else it must do to be highly effective... Read More
Gini Dietrich

The #1 Thing Journalists Want from Communicators

By: Gini Dietrich | March 23, 2021 | 
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Earned media is a long game and a new survey from MuckRack shows that one-on-one relationships rule the tactic when it comes to getting coverage... Read More
Gini Dietrich

AMA: Quarantine (AGAIN), Business Books, KPIs, and More

By: Gini Dietrich | March 19, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich discusses hybrid school schedules, KPIs for earned media efforts, business books to read, and more... Read More