Gini Dietrich

The Executive’s Guide to the PESO Model: Driving Revenue

By: Gini Dietrich | March 18, 2021 | 
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In this third of a seven-part series, Gini Dietrich teaches you how the PESO Model drives revenue without changing your conversion or close rates one iota. ... Read More
Gini Dietrich

What Values-based Marketing Looks Like In 2021 and Beyond

By: Gini Dietrich | March 16, 2021 | 
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Many of us have spent our entire careers being told to keep our values and our stances on polarizing issues private, but Gini Dietrich says values-based marketing is the future... Read More
Gini Dietrich

AMA: KPIs, Crisis Comms, Ignorant Tweets, and Skinny Jeans

By: Gini Dietrich | March 12, 2021 | 
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On this week's AMA, Gini Dietrich answers questions from the community about crisis communications, KPIs, ignorant tweets, and skinny jeans... Read More
Gini Dietrich

The Executive’s Guide to the PESO Model: How It Works

By: Gini Dietrich | March 11, 2021 | 
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The PESO Model has the potential to drive more qualified leads than any other marketing function. In the second of this seven-part series, Gini Dietrich shows you how... Read More
Gini Dietrich

The Burden of Women “Having It All” In a Post-COVID World

By: Gini Dietrich | March 9, 2021 | 
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One year into the coronavirus pandemic, women are not OK and are leaving the workforce in droves—up to three million and counting. Gini Dietrich describes the level of exhaustion facing most and what we can do about it... Read More
Gini Dietrich

The Executive’s Guide to the PESO Model: The Benefits

By: Gini Dietrich | March 4, 2021 | 
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When the PESO Model is integrated and implemented correctly, Gini Dietrich says it can be one of the most profitable investments for your business because it builds brand awareness and it generates qualified leads... Read More
Gini Dietrich

Setting Measurement Goals and Reporting On Results

By: Gini Dietrich | March 2, 2021 | 
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Measurement is one of the most important things you should do in your communications program, but most either skip it or leave it to the end. Gini Dietrich shows you how to set—and report on—your goals... Read More
Gini Dietrich

AMA: How Do You Suggest Sales Follow-up On Marketing Leads?

By: Gini Dietrich | February 26, 2021 | 
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On this week's AMA, Gini Dietrich answers the question, "How do we follow-up with marketing leads without being too creepy or stalker-ish?"... Read More
Gini Dietrich

The Best Tips for Lead Generation For an Agency (or For Your Clients), Pt 2

By: Gini Dietrich | February 25, 2021 | 
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The question, "How do you do lead generation for your agency right now?" is a topic that keeps emerging—and Gini Dietrich has MORE answers for you in this second part to a two-part series... Read More
Gini Dietrich

What Is Shadowbanning…and Why Should You Care?

By: Gini Dietrich | February 23, 2021 | 
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When a person is shadowbanned, their posts on a social media platform are invisible to everyone but themselves, which Gini Dietrich says sort of defeats the purpose... Read More