Gini Dietrich

Ch Ch Ch Changes: Don’t Stress About the Facebook News

By: Gini Dietrich | January 16, 2018 | 
19
Facebook made a big announcement about how they're getting back to the social part of social media and people are freaked out. Here's what it truly means

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Gini Dietrich

Gin and Topics: Prepare for Lots of Inspiration

By: Gini Dietrich | January 12, 2018 | 
7
On this week's Gin and Topics, you will be inspired after watching the Amazon Prime Now and Oprah videos. Give yourself a reason to check them out.

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Gini Dietrich

Tips and Tricks: General Communications and Marketing Tricks

By: Gini Dietrich | January 11, 2018 | 
5
In the first in our series on tips and tricks, we have general marketing tricks to help with keyword research, content development, social media, and more

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Gini Dietrich

Digital Distraction is Causing the Demise of Creativity

By: Gini Dietrich | January 10, 2018 | 
35
It used to be we could leave the office and leave work behind, but in today's digital, 24/7 world, that no longer exists...and it's killing our creativity

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Gini Dietrich

15 Key PR Metrics to Measure in a PESO Model Program

By: Gini Dietrich | January 9, 2018 | 
4
The PESO model program is great in theory, but can you measure it? Gini Dietrich breaks down 15 PR metrics to use in your integrated campaigns

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Gini Dietrich

Gin and Topics: Mike from Walgreens Will Make Your Day

By: Gini Dietrich | January 5, 2018 | 
5
On this week's Gin and Topics, Ellen introduces us to Mike who works at a Walgreens in St. Louis. If that doesn't warm your heart, maybe the gorillas will

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Gini Dietrich

PR Pros Must Embrace the PESO Model

By: Gini Dietrich | January 4, 2018 | 
40
The PESO model—paid, earned, owned, and shared media—serves as an integration tool for PR professionals. Here is how you use it, what to measure, and more

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Gini Dietrich

The Communicator’s Playbook: Implement a PESO Model Program

By: Gini Dietrich | January 3, 2018 | 
3
The Communicator's Playbook is a new book from Spin Sucks that teaches you how to implement an integrated PESO model communications program

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Gini Dietrich

Gin and Topics: Welcome to Bill and Ted’s Excellent Adventure

By: Gini Dietrich | December 22, 2017 | 
2
On this week's Gin and Topics, the LA City Council has a real-life Bill and Ted's Excellent Adventure. That and more for your viewing pleasure

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Gini Dietrich

The Fireside Chat: Talking Conversions with Chris Smith

By: Gini Dietrich | December 22, 2017 | 
0
The Spin Sucks Fireside Chat guest is Chris Smith, the author of The Conversion Code. Learn more about lead generation, Facebook ads, and inside sales

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