Gini Dietrich

The Complete Marketing Communications Measurement Guide

By: Gini Dietrich | March 7, 2018 | 
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Too many organizations use marketing and communications, but don't measure real results. This measurement guide by Gini Dietrich will help change that... Read More
Gini Dietrich

The Death of Websites…or Are We Just Evolving?

By: Gini Dietrich | March 6, 2018 | 
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A TechCrunch article made a bold prediction around the death of websites. But they're not dying; they're evolving. Gini Dietrich has what it means for you... Read More
Gini Dietrich

In the Trenches with Crisis Comms: Straight from Sandy Hook

By: Gini Dietrich | March 1, 2018 | 
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We dig deep into crisis communications case studies that are famous the world around and have real lessons in them. This week...straight from Sandy Hook... Read More
Gini Dietrich

How to Have 100% Success With Your Media Pitch

By: Gini Dietrich | February 28, 2018 | 
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If you want to have 100% success with your next media pitch, follow these six steps, be patient, and do mass distribute anything. It works 100% of the time... Read More
Gini Dietrich

Shut Up: How Great Leaders Listen and Empower Teams

By: Gini Dietrich | February 27, 2018 | 
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One of the great skills is to not talk, not to provide answers, but to listen. Think of how great leaders listen. Bill Clinton is one. Learn how here... Read More
Gini Dietrich

Gin and Topics: Newscaster is Better at Applying Makeup Than You

By: Gini Dietrich | February 23, 2018 | 
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On this week's Gin and Topics, a newscaster applies makeup better than almost anyone, a guy nails every accent, Will Ferrell presents your week, and more... Read More
Gini Dietrich

The Fireside Chat: How to Make Time with Laura Petrolino

By: Gini Dietrich | February 23, 2018 | 
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On this month's Fireside Chat, Gini Dietrich chats with Laura Petrolino, a staple among the Spin Sucks community and friend to many and all... Read More
Gini Dietrich

Eight Practices for Developing a Hybrid PR Professional

By: Gini Dietrich | February 22, 2018 | 
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There are eight practices a hybrid PR professional must have—and it's time for communicators to recognize they are what we do better than anyone else... Read More
Gini Dietrich

Five Things You Can Do to Be Successful in PR

By: Gini Dietrich | February 21, 2018 | 
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To be successful in PR isn't something just students should focus on. No matter your expertise level, there are five things you must continuously do... Read More