Gini Dietrich

The Ultimate Blog Checklist and Guide for Bloggers

By: Gini Dietrich | June 28, 2018 | 
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To create any content on a blog, you must do 34 things to satisfy readers and robots. Here is the ultimate blog checklist for any blogger or author... Read More
Gini Dietrich

There is No Influencer Marketing Easy Button

By: Gini Dietrich | June 27, 2018 | 
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At Cannes this year, Unilever marketing chief made a proclamation that they will no longer work with an influencer who has fake followers. Gini Dietrich describes why this is the wrong strategy. ... Read More
Gini Dietrich

The Blogging Journey: What Has Changed and What Has Not

By: Gini Dietrich | June 26, 2018 | 
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During a trip down memory lane, Gini Dietrich takes a look at how the blogging journey has changed (and some not at all) in the past six years... Read More
Gini Dietrich

Gin and Topics: Gorillas and Kittens Together at Last

By: Gini Dietrich | June 22, 2018 | 
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On this week's Gin and Topics, you have kittens and gorillas together, which makes life rosy and happy. Check them out...and more... Read More
Gini Dietrich

The Four Things All Successful People Do—In Business and In Life

By: Gini Dietrich | June 21, 2018 | 
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It's incredibly easy to make excuses as to why something doesn't work, but the most successful people don't do that. Instead, they do these four things... Read More
Gini Dietrich

How to Grow an Agency into a Sustainable Business Model

By: Gini Dietrich | June 20, 2018 | 
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To grow an agency into a sustainable business model takes process, procedure, standards, but most of all...vision. Gini Dietrich can help you get there... Read More
Gini Dietrich

Scale Your Agency Without Proposals or RFPs

By: Gini Dietrich | June 19, 2018 | 
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How would you like to scale your agency without writing one more proposal or respond to one more RFP? Gini Dietrich provides two tips to get you there... Read More
Gini Dietrich

Gin and Topics: The Father’s Day Edition

By: Gini Dietrich | June 15, 2018 | 
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This edition of Gin and Topics focuses on the dads in our lives, plus a couple of crazy animals and how you can fancify the Big Mac for a dad... Read More
Gini Dietrich

Professional Development: How Perfect Practice Makes Perfect

By: Gini Dietrich | June 14, 2018 | 
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A piano teacher used to say, "Perfect practice makes perfect," which is the same mantra we want you to live by when you get into professional development. Gini Dietrich has more... Read More
Gini Dietrich

What to Include in Your PR Metrics Dashboard

By: Gini Dietrich | June 13, 2018 | 
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Now that you've learned how to read data and treat your PR metrics like data, not math, it's time to create your dashboard and start to measure results... Read More