Greg Brooks

The Spin Sucks Question: What is the Biggest Ethics Challenge in PR Today?

By: Greg Brooks | February 1, 2019 | 
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PR practitioners have long had a complex relationship with the ethics surrounding our work. So Greg Brooks asks, what are the biggest ethics challenges on the PR landscape today... Read More
Greg Brooks

#PRStudChat: The Evolving Owned Media Landscape

By: Greg Brooks | January 31, 2019 | 
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Media relations pro Megan Licursi recently stopped by #PRStudChat to talk about how the evolving owned media landscape is affecting the communications industry... Read More
Greg Brooks

The Spin Sucks Question: Where Does PR Belong?

By: Greg Brooks | January 25, 2019 | 
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On this week's #SpinSucksQuestion, Greg Brooks wants to know if there is a difference between marketing and PR. And where does PR belong... Read More
Greg Brooks

The Spin Sucks Question: How Do You Deal with Declining Trust in Media?

By: Greg Brooks | January 18, 2019 | 
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Media trust is even more elusive today because fake news and alternative facts are rampant. Greg Brooks wants to know, how are you dealing with declining trust in media... Read More
Greg Brooks

The Spin Sucks Question: How Do You Plan for Professional Development?

By: Greg Brooks | January 11, 2019 | 
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One of the most common resolutions among communications pros is to learn more, learn more effectively, or both. Greg Brooks wants to know: how do you plan for professional development... Read More
Greg Brooks

Unlocking Your Hidden PR Superpower

By: Greg Brooks | January 8, 2019 | 
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I will teach you something sneaky and viral—something that can get into your brain and your habits and actually push out the often-destructive urge to multitask, Greg Brooks explains. Do that, and you’ll probably get more done. You’ll probably have less stress... Read More
Greg Brooks

Gin and Topics: ‘Who Did I Kiss While the Ball Dropped?’ Edition

By: Greg Brooks | January 4, 2019 | 
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Gin and Topics has Instant Pot kitchen wine, Santa truths, a musical mashup, talking chickens and a Home-Alone update. Check it out!... Read More
Greg Brooks

Gin and Topics: Dancing Dinos, Space Unicorns, and The Lion King (Oh My!)

By: Greg Brooks | December 28, 2018 | 
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Greg Brooks is this week's guest author of Gin and Topics! Take a look for some dancing dinosaurs, space unicorns, and The Lion King! ... Read More
Greg Brooks

Building Trust in Communications

By: Greg Brooks | October 30, 2018 | 
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Nothing happens until you establish trust, says Greg Brooks. Here's his take on why trust matters, and how we can do better building it... Read More
Greg Brooks

How to Chase (and Win) Government Work

By: Greg Brooks | May 14, 2018 | 
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What if chasing government work resulted in new clients versus expensive proposals that never see the light? Greg Brooks says it can—and will—happen... Read More