For nearly three decades, Greg Brooks has advanced complex ideas, policies and technical issues to the press, the public, elected officials and stakeholder groups. A former journalist, Brooks’ work ranges from outreach explaining small-town recycling ordinances to media and legislative relations for landmark Supreme Court cases. His practice, West Third Group, is based in Las Vegas and he works throughout the U.S.
Social Media | February 1, 2019
PR practitioners have long had a complex relationship with the ethics surrounding our work. So Greg Brooks asks, what are the biggest ethics challenges on the PR landscape today?
Communication | January 31, 2019
Media relations pro Megan Licursi recently stopped by #PRStudChat to talk about how the evolving owned media landscape is affecting the communications industry.
Social Media | January 25, 2019
On this week’s #SpinSucksQuestion, Greg Brooks wants to know if there is a difference between marketing and PR. And where does PR belong?
Social Media | January 18, 2019
Media trust is even more elusive today because fake news and alternative facts are rampant. Greg Brooks wants to know, how are you dealing with declining trust in media?
Social Media | January 11, 2019
One of the most common resolutions among communications pros is to learn more, learn more effectively, or both. Greg Brooks wants to know: how do you plan for professional development?
Entrepreneur | January 8, 2019
I will teach you something sneaky and viral—something that can get into your brain and your habits and actually push out the often-destructive urge to multitask, Greg Brooks explains. Do that, and you’ll probably get more done. You’ll probably have less stress.
Social Media | January 4, 2019
Gin and Topics has Instant Pot kitchen wine, Santa truths, a musical mashup, talking chickens and a Home-Alone update. Check it out!
Social Media | December 28, 2018
Greg Brooks is this week’s guest author of Gin and Topics! Take a look for some dancing dinosaurs, space unicorns, and The Lion King!
Communication | October 30, 2018
Nothing happens until you establish trust, says Greg Brooks. Here’s his take on why trust matters, and how we can do better building it.
Communication | May 14, 2018
What if chasing government work resulted in new clients versus expensive proposals that never see the light? Greg Brooks says it can—and will—happen.
These are your people.
The Spin Sucks Community is where in-house marketers, agency leaders, freelancers, and strategists connect to share ideas and solve problems, post jobs and referrals, get advice on PESO, client work, and internal challenges, and laugh (a lot).
We can’t wait for you to join us.
Your always-on PESO Model strategist.
It’s like having a PESO-certified strategist on demand, built by the people who invented the Model in the first place.
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.”
I just received great feedback from a partner in Global Costumer Office (operations) saying that while your Insight Circle today doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.”
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.”
— CMO, global pharma brand
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Ask questions, share wins, get feedback, and connect with peers.
Reach out. We’re here to help. Email us at support@spinsucks.com.
