Posts by Author: Guest
Communication | January 31, 2013
You’ll Never Hear About a Well-Managed Issue
Today’s guest post is by Mike Mullet. The terms issue and crisis are often used interchangeably – and so by extension are the terms issue management and crisis management – but they are not the same. Certainly, an issue and a crisis share some characteristics. Both can originate internally or externally, both have the potential […]
Social Media | January 29, 2013
The NHL as Social Object
Today’s guest post is by Jacob Hurwith. With hundreds of miles open to habitation, people still tend to build their houses close to the houses of other people. No matter the continent, no matter the culture, no matter the era, this is what we do. To find an individual choosing to live completely alone in […]
Communication | January 28, 2013
Why Are We Still Writing News Releases?
Today’s guest post is by Tom Bishop. ‘Everyone knows’ content marketing is now the primary method of communicating with the public. That and Twitter. Everything an organization, business leader, celebrity, athlete, or political figure has to say about themselves or anything else can be boiled down to 140 characters, right? Tweets and Facebook posts are […]
Marketing | January 24, 2013
The End of Spin as We Know it?
Today’s guest post is by Chuck Kent. Spin sucks so much author Jonathan Salem Baskin contends it’s an endangered species. Truth be told, I dissemble as much as the next guy. Nonetheless, Truth with that capital T has always been my greatest interest, the Grail in my unholy professional life. I firmly believe nothing creates […]
Communication | January 22, 2013
The Wisdom of Mike Tyson: Scenario Planning in Marketing
Today’s guest post is by James Ellis. It’s strange something said by Mike Tyson would have such legs, but his quote, “Everyone has a plan until they get punched in the face” really seems to resonate with people Marketers especially. You see marketers, who traffic in things called marketing plans, are surprisingly averse to planning […]
Google+ | January 21, 2013
Google+ Communities: Where is the Value?
Today’s guest post is by Brian Meeks. There is a new time suck in town, it’s called Google+ Communities. It was rolled out recently; I have no idea when and it really doesn’t matter. It is the latest really well done idea on a fantastically done product nobody seems to be able to get hot and […]
Personal Branding | January 17, 2013
Personal Branding Tips, SEO, and Red Socks
Today’s guest post is by Andy Crestodina. Sometime during sophomore year in college, I decided to wear red socks. That day, I threw out all of my old socks and bought a dozen pairs of new red ones. Since that day, I’ve only worn one color socks: Red. Once people learn this, they often ask […]
Agencies | January 15, 2013
How Soon Is Now? The Future of PR Firms, Part 2
Today’s guest post is by Ken Jacobs. In yesterday’s post, I shared the five critical capabilities I believe agencies must offer and/or the actions they must take to both best serve their clients and stay relevant in the coming months. These were based on a panel in which I participated last year on “The Future Of […]
Communication | January 14, 2013
How Soon is Now? The Future of PR Firms, Part 1
Today’s guest post is by Ken Jacobs. In the last few months of 2012, we saw a number of posts about PR firms of the future. One, by a number of executives from various PR agencies in PR Week about what the PR firm of 2017 will look like, resulted in this sharp response from […]
Social Media | January 10, 2013
What is Your Professional Social Stalking Protocol?
Today’s guest post is by Brad Marley. Remember when we used to exchange business cards with somebody at a conference, hop on the plane to fly home, file the business card in the Rolodex, then forget about that person? Yeah. Neither do I. Thanks to this crazy digital world we live in, a name on […]
Community | January 8, 2013
Programmed Content Kills Community
Today’s guest post is by Kary Delaria. A few weeks ago I watched “Airplay: The Rise and Fall of Rock Radio.” The documentary on the history of rock radio was told from the perspective of radio deejays – the community managers of the airwaves. The best deejays of their time had such a clear understanding […]
Marketing | January 7, 2013
What Warby Parker Teaches Us about Brand Loyalty
Today’s guest post is by Erica Moss. My name is Erica, and I’m a Warby-holic. As in, Warby Parker. And it’s all their fault. They started by offering a trendy product that I wanted: Hipster chic glasses for just $95. Then they made me swoon with a clean, user-friendly site design. Then they upped the […]
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