Kristen Matthews

Eight Influencer Marketing Hacks to Power Your Next Campaign

By: Kristen Matthews | May 7, 2018 | 
Influencer marketing is the hot, new trend and everyone has best practices. Kristen Matthews says if you behave like everyone else, you won't stand out... Read More
Kristen Matthews

Blogging for Pay: Should Brands Pay for Mentions?

By: Kristen Matthews | July 30, 2013 | 
By Kristen Matthews Wow, I love life lessons. And I love to share my life lessons, so here goes… I talk to brands and agencies about their outreach process on a daily basis. This gives me an in depth understanding of blogger outreach from the point-of-view of marketers and PR pros. This is what we’d call a one-sided perspective. This became really apparent when I wrote [&hellip... Read More