Influencer marketing is the hot, new trend and everyone has best practices. Kristen Matthews says if you behave like everyone else, you won't stand out

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By Kristen Matthews Wow, I love life lessons. And I love to share my life lessons, so here goes… I talk to brands and agencies about their outreach process on a daily basis. This gives me an in depth understanding of blogger outreach from the point-of-view of marketers and PR pros. This is what we’d call a one-sided perspective. This became really apparent when I wrote [&hellip

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