Kristen DeGroot has been growing and scaling agencies for over a decade and recently decided to turn her experience into an agency for agencies and launched The Campfire Circle. Kristen loves collaborating, offers free consultations, and hopes you reach out to her at kristen@thecampfirecircle.com. When Kristen isn’t working hard to generate leads for agencies, she enjoys spending time with her husband and son.
Entrepreneur | September 7, 2023
Kristen Matthews says a case study is the strongest way to turn a lead into a client. She shares her strategies on how to do this in a B2B business.
Business Growth | July 6, 2023
Curious how fellow agency owners are landing new clients in 2023? Kristen DeGroot interviewed 50 founders and is sharing the most effective strategies.
Inbound Marketing | May 18, 2023
A lead magnet is a powerful evergreen asset that continuously generates leads for your agency. Kristen DeGroot shares an in-depth guide to help you get started.
Influencer Marketing | May 7, 2018
Influencer marketing is the hot, new trend and everyone has best practices. Kristen Matthews says if you behave like everyone else, you won’t stand out.
Blogger Relations | July 30, 2013
By Kristen Matthews Wow, I love life lessons. And I love to share my life lessons, so here goes… I talk to brands and agencies about their outreach process on a daily basis. This gives me an in depth understanding of blogger outreach from the point-of-view of marketers and PR pros. This is what we’d […]
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