Laura Petrolino

Creating False Idols: Does Social Proof Have a Place?

By: Laura Petrolino | March 28, 2016 | 
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How do you determine influence and value? Laura Petrolino explains how social proof affects how we assign value and place influence—and why this can create a dangerous dynamic of unqualified influencers... Read More
Laura Petrolino

Be Optimistic: Improve Your Job and Your Life

By: Laura Petrolino | March 21, 2016 | 
36
Optimism isn't just about rainbows, fairies, and unrealistic idealism. Laura Petrolino explains what optimism really is and how this one important change of perspective can drastically improve both your professional and personal life. ... Read More
Laura Petrolino

Rut-Busting Content Marketing Examples

By: Laura Petrolino | March 14, 2016 | 
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It's easy to fall into a pattern with our content marketing efforts. And while we may know there are endless ways to tell a story through content, we often stick to the same patterns and methods. Laura Petrolino uses three creative and unique content marketing examples to challenge you to "think outside the blog" and get out of your rut... Read More
Laura Petrolino

Four Skills for Successful Client Service Negotiations

By: Laura Petrolino | March 7, 2016 | 
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Successful client service often requires you to help your client see things from a different perspective and lead them down the right path. Laura Petrolino provides four fundamental skills needed for client negotiations that both build relationships and provide successful outcomes. ... Read More
Laura Petrolino

Leap into these Online Professional Development Resources

By: Laura Petrolino | February 29, 2016 | 
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Set a leap day resolution to up your learning game with the variety of online professional resources available to PR professionals. Laura Petrolino pulls together a starter list and challenges you to take a leap forward in your career through a commitment to lifelong learning. ... Read More
Laura Petrolino

What Cats Can Teach Us About Content Creation

By: Laura Petrolino | February 22, 2016 | 
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Jealous of Grumpy Cat? Wish your content was as sharable as LOLCats? Have no fear! Laura Petrolino goes straight to the source to find out what feline inspired content creation tips you should use in your content strategy. It's like catnip for the communications pro. ... Read More
Laura Petrolino

Seven Things Successful Client Service Leaders Do

By: Laura Petrolino | February 15, 2016 | 
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Successful client service is built upon relationships. In order for those relationships to feed success they must be built upon these seven rules outlined by Laura Petrolino. Find out how you measure up. ... Read More
Laura Petrolino

Customer Retention Strategies for Lovebirds

By: Laura Petrolino | February 8, 2016 | 
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The customer lifecycle is much like any other romantic relationship. First you woo your customer through customer acquisition tactics and then you build a long-term, lasting relationship through proactive customer retention strategies. Laura Petrolino takes a look at three strategies you should use to ensure a happy, committed relationship with your customer. ... Read More
Laura Petrolino

Ad Blocking, Brand Journalism, and the Publisher’s Dilemma

By: Laura Petrolino | February 1, 2016 | 
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An experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected... Read More
Laura Petrolino

Creative Marketing Case Study: Allstate Mayhem Campaign

By: Laura Petrolino | January 25, 2016 | 
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Though many of us don't have the budget of AllState, there are many things you can take away from Mayhem, their "spokesperson." Laura Petrolino has five lessons that don't cost anything, but get you the same level of awareness. ... Read More