Laura Petrolino

Three Elements Every Customer Experience Strategy Must Have

By: Laura Petrolino | November 21, 2016 | 
A successful customer experience strategy is about proactively considering your customer’s needs and taking measures to create the best experience possible, while at the same time knowing things won’t always go as planned and having process in place to deal with those road bumps. Laura Petrolino explains how you can do so by making sure your plan includes these three elements. ... Read More
Laura Petrolino

How to Create a Scalable Client Experience Process

By: Laura Petrolino | November 14, 2016 | 
Creating a scalable and successful client experience process is a challenge every service organization faces. Laura Petrolino explains how one business is doing it well. ... Read More
Laura Petrolino

Relentlessly Pursue Your Professional Goals: A Case Study

By: Laura Petrolino | October 24, 2016 | 
Ready to achieve all of your professional goals? Laura Petrolino explains how to use the three "s" to set and achieve both long- and short-term goals (and shares a case study about how she used the same method to land her job at Arment Dietrich/Spin Sucks. ... Read More
Laura Petrolino

The Benefits of Mindfulness for Communications Pros

By: Laura Petrolino | October 10, 2016 | 
You might have heard about the benefits of mindfulness, but don't necessarily know why it matters to you or how to make it a part of your life and career. Laura Petrolino explains the why and how of mindfulness for communications pros. ... Read More
Laura Petrolino

Improve Your Communications Strategy By Asking These Questions

By: Laura Petrolino | September 26, 2016 | 
These eight questions are crucial for a successful communications strategy. Laura Petrolino explains why and how you can make sure your plan is on track. ... Read More
Laura Petrolino

Categorization, Justification, and Your Brand Message

By: Laura Petrolino | September 19, 2016 | 
As humans we have several universal decision-making triggers which help us make choice. By providing for them in our brand message and buyer's journey we make it easy for the people who want and need our product to choose. ... Read More
Laura Petrolino

Improve Customer Experience in One Step

By: Laura Petrolino | September 6, 2016 | 
This one important element will dramatically and consistently improve customer experience. Laura Petrolino explains what it is and how you can implement it in your organization... Read More
Laura Petrolino

The Zoom Method of Communications Strategy Success

By: Laura Petrolino | August 29, 2016 | 
Learning to zoom is a skill every communications professional MUST learn. Successful development and execution of a communications strategy requires you to zoom into the details, but also zoom out to the context and the bigger picture. Laura Petrolino has more... Read More
Laura Petrolino

Business Lessons from the Spin Sucks Trenches

By: Laura Petrolino | August 22, 2016 | 
Laura Petrolino discusses a few of the top business lessons she's learned during the last three years at Arment Dietrich/Spin Sucks... Read More
Laura Petrolino

Challenge Consumer Perspectives with Brand Storytelling

By: Laura Petrolino | August 15, 2016 | 
Does you brand challenge a consumer's perspectives or habits? Laura Petrolino explains how to use brand storytelling to effectively change behavior... Read More