Laura Petrolino

Innovation in Business: Why Words Holds Us Back

By: Laura Petrolino | November 9, 2015 | 
Innovation in business requires us to translate ideas with words often out-dated to express our new concepts. How do you deal with this language gap... Read More
Laura Petrolino

Three Components of Employee Satisfaction

By: Laura Petrolino | November 2, 2015 | 
Employee satisfaction is crucial to creating a successful and motivated team. Laura Petrolino lays out three important components for satisfied employees... Read More
Laura Petrolino

Provide a Successful Customer Experience in Times of Crisis

By: Laura Petrolino | October 26, 2015 | 
Customer experience plays an important role in the success of your organization during both normal operations and times of crisis. Learn the steps you should take to make sure your's is on track. ... Read More
Laura Petrolino

How to Deal with Failure in Four Steps

By: Laura Petrolino | October 19, 2015 | 
Laura Petrolino explains how to deal with failure in four steps, why it means you're pushing your limits, and why it's necessary for success in business... Read More
Laura Petrolino

Influencer Marketing Matchmaking

By: Laura Petrolino | October 12, 2015 | 
Influencer marketing is about making a mutually beneficially match between your organization's goals and target consumer and influencer of choice. Laura Petrolino teaches you to play Influencer and find your perfect match... Read More
Laura Petrolino

What College Football Teaches Us About Brand Development

By: Laura Petrolino | October 5, 2015 | 
Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands. ... Read More
Laura Petrolino

Four Truths to Help You Overcome Self-Doubt

By: Laura Petrolino | September 28, 2015 | 
All professionals struggle with self-doubt. Laura Petrolino provides four truths to help you overcome self-doubt and refocus on your personal and professional success. ... Read More
Laura Petrolino

Three Ways to Improve Customer Experience Today

By: Laura Petrolino | September 21, 2015 | 
Is your organization taking advantage of these three ways to improve customer experience. Learn what they are and how you can use them to grow your business. ... Read More
Laura Petrolino

The Incomplete Guide of Communications Strategy Analogies

By: Laura Petrolino | September 8, 2015 | 
We can learn a lot about communication strategy from the world around us. Laura Petrolino rounds up her top communications strategy analogy posts in this guide... Read More
Laura Petrolino

Sensory Awareness and Storytelling

By: Laura Petrolino | August 31, 2015 | 
Sensory awareness is an important skill for communications professionals. Laura Petrolino tells you why and how to sharpen yours. ... Read More