Laura Petrolino

Earned Media ROI in Three Steps

By: Laura Petrolino | January 12, 2015 | 
19
Looking for real return on investment from your earned media efforts? Laura Petrolino outlines three simple steps to take your strategy from zero to hero... Read More
Laura Petrolino

2015: The Year of Redefining Your Basic Needs

By: Laura Petrolino | January 7, 2015 | 
61
Is it possible that our social world has made Maslow's Basic Need Hierarchy outdated? In 2015, let's consider the value of community as a foundational need... Read More
Laura Petrolino

Santa, the Communications Pro

By: Laura Petrolino | December 23, 2014 | 
15
If you think about it, Santa Claus may be the most powerful brand in the world. We're investigating his secrets to being a communications powerhouse... Read More
Laura Petrolino

Timehop Helps You Build Community with Nostalgia

By: Laura Petrolino | December 18, 2014 | 
18
It's that time of year, when everyone is remembering the good old days. Here's how you can use Timehop to build community around your brand... Read More
Laura Petrolino

A Unique Value Proposition and The Island of Misfit Toys

By: Laura Petrolino | December 9, 2014 | 
31
Are you sharing your unique value proposition with your customers? We're joining the island of misfit toys and letting our branding freak flags fly!... Read More
Laura Petrolino

The Secrets to Becoming Part of the Spin Sucks Crazies

By: Laura Petrolino | December 3, 2014 | 
133
Becoming part of the Spin Sucks Crazies is no doubt on the 2015 goal list of many. Take these two secret tips to become part of our loyal fan base yourself!... Read More
Laura Petrolino

Planning a PESO Strategy with Integrated Teams

By: Laura Petrolino | November 20, 2014 | 
15
Not sure how to implement an integrated PESO strategy that includes the four media types? Here's a look at the Arment Dietrich team's process for success... Read More
Laura Petrolino

Employee Engagement: Prepare for Environmental Factors

By: Laura Petrolino | October 23, 2014 | 
26
External environmental factors have huge affect on an organization's success. Prepare for unforeseen environmental factors for better employee engagement... Read More
Laura Petrolino

How to Eliminate False Fears Among Your Team

By: Laura Petrolino | October 9, 2014 | 
39
False fears among employees can create disaster, particularly if you're not a great communicator. Develop internal communications processes to prevent it... Read More
Laura Petrolino

Kiss Your Video Marketing Fears Goodbye

By: Laura Petrolino | September 3, 2014 | 
94
If you're scared of the camera, you're not alone. It can be hard to adopt video in your content marketing strategy, but it's worth it. Here's how... Read More