Laura Petrolino

How to Deal with Failure in Four Steps

By: Laura Petrolino | October 19, 2015 | 
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Laura Petrolino explains how to deal with failure in four steps, why it means you're pushing your limits, and why it's necessary for success in business... Read More
Laura Petrolino

Influencer Marketing Matchmaking

By: Laura Petrolino | October 12, 2015 | 
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Influencer marketing is about making a mutually beneficially match between your organization's goals and target consumer and influencer of choice. Laura Petrolino teaches you to play Influencer Match.com and find your perfect match... Read More
Laura Petrolino

Three Ways to Improve Customer Experience Today

By: Laura Petrolino | September 21, 2015 | 
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Is your organization taking advantage of these three ways to improve customer experience. Learn what they are and how you can use them to grow your business. ... Read More
Laura Petrolino

The Incomplete Guide of Communications Strategy Analogies

By: Laura Petrolino | September 8, 2015 | 
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We can learn a lot about communication strategy from the world around us. Laura Petrolino rounds up her top communications strategy analogy posts in this guide... Read More
Laura Petrolino

Sensory Awareness and Storytelling

By: Laura Petrolino | August 31, 2015 | 
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Sensory awareness is an important skill for communications professionals. Laura Petrolino tells you why and how to sharpen yours. ... Read More
Laura Petrolino

Back-to-School Guide for the PR Professional

By: Laura Petrolino | August 24, 2015 | 
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It's back to school time. Laura Petrolino shows how you can make the grade as a PR professional... Read More
Laura Petrolino

Survival for the Absent-Minded Communications Professional

By: Laura Petrolino | August 17, 2015 | 
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Do you often lose your keys? Misplace your car? You might be absent minded. Laura Petrolino has some top survival tips to help all absent-minded communications professionals be successful... Read More
Laura Petrolino

Visual Content Lessons from Canva for Work

By: Laura Petrolino | August 10, 2015 | 
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Visual content is an necessary part of your content marketing campaign. Laura Petrolino outlines lessons from Canva for Work about effective visual content development... Read More
Laura Petrolino

A Bodybuilder’s Guide to Communications Strategy

By: Laura Petrolino | July 20, 2015 | 
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Whether you are building a communications strategy or building a body, these five lessons from the bodybuilding world will contribute to your success... Read More
Laura Petrolino

Choosing a Brand Name to Fit Your Business

By: Laura Petrolino | July 13, 2015 | 
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Choosing a brand name is no easy task. Learn what questions you should ask to find the most effective name for your business. ... Read More