Laura Petrolino

The Secrets to Becoming Part of the Spin Sucks Crazies

By: Laura Petrolino | December 3, 2014 | 
133
Becoming part of the Spin Sucks Crazies is no doubt on the 2015 goal list of many. Take these two secret tips to become part of our loyal fan base yourself!... Read More
Laura Petrolino

Planning a PESO Strategy with Integrated Teams

By: Laura Petrolino | November 20, 2014 | 
15
Not sure how to implement an integrated PESO strategy that includes the four media types? Here's a look at the Arment Dietrich team's process for success... Read More
Laura Petrolino

Employee Engagement: Prepare for Environmental Factors

By: Laura Petrolino | October 23, 2014 | 
26
External environmental factors have huge affect on an organization's success. Prepare for unforeseen environmental factors for better employee engagement... Read More
Laura Petrolino

How to Eliminate False Fears Among Your Team

By: Laura Petrolino | October 9, 2014 | 
39
False fears among employees can create disaster, particularly if you're not a great communicator. Develop internal communications processes to prevent it... Read More
Laura Petrolino

Kiss Your Video Marketing Fears Goodbye

By: Laura Petrolino | September 3, 2014 | 
94
If you're scared of the camera, you're not alone. It can be hard to adopt video in your content marketing strategy, but it's worth it. Here's how... Read More
Laura Petrolino

Social Business: A Customer Experience Time Machine

By: Laura Petrolino | July 8, 2014 | 
15
In the days before the internet, personal relationships business owners and employees were pervasive. It's time to put the social back in social business... Read More
Laura Petrolino

Three Ways to Succeed With Second Chance Customer Service

By: Laura Petrolino | June 12, 2014 | 
26
Every organization deserves a chance to redeem itself, even if it made a mistake. Learn how to adopt second chance customer service in your own business... Read More
Laura Petrolino

Communications Lessons from an Extrovert

By: Laura Petrolino | April 29, 2014 | 
20
Introverts shouldn't be the only ones getting attention for their online communications styles. Learn three important lessons from a proud extrovert... Read More
Laura Petrolino

Crisis Communications Lessons from Malaysia Airlines

By: Laura Petrolino | April 3, 2014 | 
28
Even most teenage boys know by now not to break up with a girl through text message. Notifying the families of the Malaysian Airlines flight victims of something this tragic is not only careless, but displays an almost sickening indifference to the people who they should have taken the most care to support. What should they do next... Read More
Laura Petrolino

PressFriendly: Your New Virtual PR Firm?

By: Laura Petrolino | March 12, 2014 | 
25
Imagine a brave new world of press release creation where you ‘plug and play’ important tidbits into a mad libs style press release template, and then shoot out releases to algorithm generated reporters. Well, that brave new world has arrived. ... Read More