Laura Petrolino

Ice Cream, Business Ethics, and Fair-Trade Sprinkles

By: Laura Petrolino | April 16, 2014 | 
24
You shouldn't have to sacrifice your ethics for profit. Learn how Ben & Jerry's ice cream kept both in tact, despite an acquisition by large business... Read More
Laura Petrolino

Crisis Communications Lessons from Malaysia Airlines

By: Laura Petrolino | April 3, 2014 | 
28
Even most teenage boys know by now not to break up with a girl through text message. Notifying the families of the Malaysian Airlines flight victims of something this tragic is not only careless, but displays an almost sickening indifference to the people who they should have taken the most care to support. What should they do next... Read More
Laura Petrolino

PressFriendly: Your New Virtual PR Firm?

By: Laura Petrolino | March 12, 2014 | 
25
Imagine a brave new world of press release creation where you ‘plug and play’ important tidbits into a mad libs style press release template, and then shoot out releases to algorithm generated reporters. Well, that brave new world has arrived. ... Read More
Laura Petrolino

Vision, Goals, and Gold Medals

By: Laura Petrolino | February 12, 2014 | 
92
Committing to a vision are important parts of business and personal growth, but, as Laura Petrolino points out, knowing your blind spots is equally important. ... Read More
Laura Petrolino

How to Fail at Writing a Post for the New Year

By: Laura Petrolino | January 2, 2014 | 
98
By Laura Petrolino When I found out I was the one who was going to write the very first Spin Sucks post of the year, I obviously was ridiculously excited (and nervous)! This was a huge responsibility!!! So, I decided I was going to write the most gosh darn inspirational New Year’s post to ever be written in the history of New Year’s posts. My goal [&hellip... Read More
Laura Petrolino

Human Connection Creates Stronger Businesses

By: Laura Petrolino | November 26, 2013 | 
34
By Laura Petrolino I once worked on a project focused on improving human connection through better communication. The communication in question was the human connection between employees and the customers they communicated with on the phone every day. The basic dilemma for them, and for many people in similar positions, is how you improve ‘connection’ when the client is a faceless individual. After a while – [&hellip... Read More
Laura Petrolino

Public Speaking & Presentation Skills: Don’t Be a Robot

By: Laura Petrolino | October 29, 2013 | 
65
By Laura Petrolino I remember in college taking a public speaking course that was well known to be a GPA ‘buster.’ This professor knew many of the students enrolled were overachieving, perfectionist maniacs (not that any of us here know about that…), and was on a mission to provide each of us with a very public humility check. Obviously I felt exempt from his mission and [&hellip... Read More