Laura Petrolino

2015: The Year of Redefining Your Basic Needs

By: Laura Petrolino | January 7, 2015 | 
61
Is it possible that our social world has made Maslow's Basic Need Hierarchy outdated? In 2015, let's consider the value of community as a foundational need... Read More
Laura Petrolino

Timehop Helps You Build Community with Nostalgia

By: Laura Petrolino | December 18, 2014 | 
18
It's that time of year, when everyone is remembering the good old days. Here's how you can use Timehop to build community around your brand... Read More
Laura Petrolino

A Unique Value Proposition and The Island of Misfit Toys

By: Laura Petrolino | December 9, 2014 | 
31
Are you sharing your unique value proposition with your customers? We're joining the island of misfit toys and letting our branding freak flags fly!... Read More
Laura Petrolino

The Secrets to Becoming Part of the Spin Sucks Crazies

By: Laura Petrolino | December 3, 2014 | 
133
Becoming part of the Spin Sucks Crazies is no doubt on the 2015 goal list of many. Take these two secret tips to become part of our loyal fan base yourself!... Read More
Laura Petrolino

Planning a PESO Strategy with Integrated Teams

By: Laura Petrolino | November 20, 2014 | 
15
Not sure how to implement an integrated PESO strategy that includes the four media types? Here's a look at the Arment Dietrich team's process for success... Read More
Laura Petrolino

Employee Engagement: Prepare for Environmental Factors

By: Laura Petrolino | October 23, 2014 | 
26
External environmental factors have huge affect on an organization's success. Prepare for unforeseen environmental factors for better employee engagement... Read More
Laura Petrolino

Kiss Your Video Marketing Fears Goodbye

By: Laura Petrolino | September 3, 2014 | 
94
If you're scared of the camera, you're not alone. It can be hard to adopt video in your content marketing strategy, but it's worth it. Here's how... Read More
Laura Petrolino

Social Business: A Customer Experience Time Machine

By: Laura Petrolino | July 8, 2014 | 
15
In the days before the internet, personal relationships business owners and employees were pervasive. It's time to put the social back in social business... Read More
Laura Petrolino

Three Ways to Succeed With Second Chance Customer Service

By: Laura Petrolino | June 12, 2014 | 
26
Every organization deserves a chance to redeem itself, even if it made a mistake. Learn how to adopt second chance customer service in your own business... Read More
Laura Petrolino

Communications Lessons from an Extrovert

By: Laura Petrolino | April 29, 2014 | 
20
Introverts shouldn't be the only ones getting attention for their online communications styles. Learn three important lessons from a proud extrovert... Read More