Laura Petrolino

Employee Engagement: Prepare for Environmental Factors

By: Laura Petrolino | October 23, 2014 | 
26
External environmental factors have huge affect on an organization's success. Prepare for unforeseen environmental factors for better employee engagement... Read More
Laura Petrolino

Kiss Your Video Marketing Fears Goodbye

By: Laura Petrolino | September 3, 2014 | 
94
If you're scared of the camera, you're not alone. It can be hard to adopt video in your content marketing strategy, but it's worth it. Here's how... Read More
Laura Petrolino

Social Business: A Customer Experience Time Machine

By: Laura Petrolino | July 8, 2014 | 
15
In the days before the internet, personal relationships business owners and employees were pervasive. It's time to put the social back in social business... Read More
Laura Petrolino

Three Ways to Succeed With Second Chance Customer Service

By: Laura Petrolino | June 12, 2014 | 
26
Every organization deserves a chance to redeem itself, even if it made a mistake. Learn how to adopt second chance customer service in your own business... Read More
Laura Petrolino

Communications Lessons from an Extrovert

By: Laura Petrolino | April 29, 2014 | 
20
Introverts shouldn't be the only ones getting attention for their online communications styles. Learn three important lessons from a proud extrovert... Read More
Laura Petrolino

Crisis Communications Lessons from Malaysia Airlines

By: Laura Petrolino | April 3, 2014 | 
28
Even most teenage boys know by now not to break up with a girl through text message. Notifying the families of the Malaysian Airlines flight victims of something this tragic is not only careless, but displays an almost sickening indifference to the people who they should have taken the most care to support. What should they do next... Read More
Laura Petrolino

PressFriendly: Your New Virtual PR Firm?

By: Laura Petrolino | March 12, 2014 | 
25
Imagine a brave new world of press release creation where you ‘plug and play’ important tidbits into a mad libs style press release template, and then shoot out releases to algorithm generated reporters. Well, that brave new world has arrived. ... Read More
Laura Petrolino

Vision, Goals, and Gold Medals

By: Laura Petrolino | February 12, 2014 | 
92
Committing to a vision are important parts of business and personal growth, but, as Laura Petrolino points out, knowing your blind spots is equally important. ... Read More
Laura Petrolino

How to Fail at Writing a Post for the New Year

By: Laura Petrolino | January 2, 2014 | 
98
By Laura Petrolino When I found out I was the one who was going to write the very first Spin Sucks post of the year, I obviously was ridiculously excited (and nervous)! This was a huge responsibility!!! So, I decided I was going to write the most gosh darn inspirational New Year’s post to ever be written in the history of New Year’s posts. My goal [&hellip... Read More
Laura Petrolino

Public Speaking & Presentation Skills: Don’t Be a Robot

By: Laura Petrolino | October 29, 2013 | 
65
By Laura Petrolino I remember in college taking a public speaking course that was well known to be a GPA ‘buster.’ This professor knew many of the students enrolled were overachieving, perfectionist maniacs (not that any of us here know about that…), and was on a mission to provide each of us with a very public humility check. Obviously I felt exempt from his mission and [&hellip... Read More