Laura Petrolino

Improve Client Results with the Client Service SOAP Note

By: Laura Petrolino | October 8, 2018 | 
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Laura Petrolino explains how to improve your client service workflow and process through the use of a SOAP note, a documentation and communication system created and used by healthcare professionals. ... Read More
Laura Petrolino

Performance Metrics: Why Your Team Doesn’t Measure Up

By: Laura Petrolino | October 1, 2018 | 
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Do your team's performance metrics align with your business goals? Laura Petrolino explains how to choose the right metrics to improve team engagement and your business's bottom line... Read More
Laura Petrolino

The Communicator’s Ultimate User-Generated Content Guide

By: Laura Petrolino | September 24, 2018 | 
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Your one-stop shop for all user-generated content campaign needs. From goal setting and set-up, to influencer relations, to measurement. Laura Petrolino leads you through this UGC guidebook... Read More
Laura Petrolino

Not Achieving Your Career Goals?

By: Laura Petrolino | September 17, 2018 | 
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If you find yourself consistently failing to achieve your career goals, the fear of rejection might be at fault. Laura Petrolino explains how to overcome it. ... Read More
Laura Petrolino

Inside Out: How Organizational Culture Drives Customer Service

By: Laura Petrolino | September 10, 2018 | 
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Customer service problems? Look inside your organization for the problem first. Learn how to create an organizational culture that drives exceptional customer service. ... Read More
Laura Petrolino

Seven Free Instagram Apps to Create Rockstar-Quality Feed

By: Laura Petrolino | September 4, 2018 | 
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Make your Instagram strategy more successful and your life much easier with the use of these seven free Instagram apps today. Laura Petrolino explains how. ... Read More
Laura Petrolino

Effective Client Service is in the Details: Which Do You Miss?

By: Laura Petrolino | August 27, 2018 | 
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Are missed details hurting your client relationships? Laura Petrolino explains how to improve client service by paying attention to these often missed details. ... Read More
Laura Petrolino

Facebook Business Page Update: New Tools to Convert Customers

By: Laura Petrolino | August 20, 2018 | 
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Don't let the new Facebook Business Page update scare you. The platform improvements will help businesses engage and convert with customers. Laura Petrolino explains how your organization can take advantage of it. ... Read More
Laura Petrolino

Three Client Service Myths Derailing Your Business

By: Laura Petrolino | August 8, 2018 | 
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These three common client service myths derail many client relationships for communications pros. Find out if you fall for one or more of them. ... Read More
Laura Petrolino

Include These Topics in Your Public Relations Professional Development

By: Laura Petrolino | August 6, 2018 | 
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Laura Petrolino explains why your public relations professional development hours should be spent studying more than just communications related topics. ... Read More