Laura Petrolino

12 Days of Christmas: One Mindset Shift Communicators Need to Master

By: Laura Petrolino | December 2, 2019 | 
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On the first day of Christmas, Spin Sucks gave to me... Laura Petrolino launches our annual 12 Days of Christmas series with one mindset shift communicators must make in order to achieve their goals in 2020 and beyond. ... Read More
Laura Petrolino

Thanksgiving Marketing Statistics You’ll Gobble About

By: Laura Petrolino | November 25, 2019 | 
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Turkey thought leadership. Stuffing strategy. Every communicator needs to know these fun and useful Thanksgiving marketing facts. Laura Petrolino tells you why. ... Read More
Laura Petrolino

Creating False Idols: The Responsibility of Social Proof

By: Laura Petrolino | November 18, 2019 | 
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How do you determine influence and value? Laura Petrolino explains how social proof affects how we assign value and place influence—and why this can create a dangerous dynamic of unqualified influencers... Read More
Laura Petrolino

Be Optimistic: Improve Your Job and Your Life In 2020

By: Laura Petrolino | November 11, 2019 | 
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Optimism isn't just about rainbows, fairies, and unrealistic idealism. Laura Petrolino explains what optimism really is and how this one important change of perspective can drastically improve both your professional and personal life. ... Read More
Laura Petrolino

The Rockstar Guide to Setting Professional Goals in 2020

By: Laura Petrolino | November 4, 2019 | 
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The year is coming to an end and it's time to set your 2020 professional goals. With the help of this rockstar guide from Laura Petrolino, you can set achievable and effective goals to further both your career and your life... Read More
Laura Petrolino

Use the Buyer’s Journey to Engage Brand Advocates

By: Laura Petrolino | October 28, 2019 | 
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Brand advocates are a crucial resource for your business, but too often we overlook opportunities to connect with and empower them. Laura Petrolino explains how using the buyer's journey can help you outline processes to find, connect, and engage with these valuable consumers. ... Read More
Laura Petrolino

Eleven Halloween Costumes for the Communications Professional

By: Laura Petrolino | October 21, 2019 | 
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Can't decide what to dress up as this Halloween? Laura Petrolino provides a list of 11 different costumes that are perfect for the communications professional... Read More
Laura Petrolino

Seven Reasons You Were Professionally Ghosted

By: Laura Petrolino | October 14, 2019 | 
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Professionally ghosted? These seven new business "spooks" are stalling your agency's growth. Laura Petrolino explains what they are and how to avoid them. ... Read More
Laura Petrolino

Four Skills for Successful Client Service Negotiations

By: Laura Petrolino | October 7, 2019 | 
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Successful client service often requires you to help your client see things from a different perspective and lead them down the right path. Laura Petrolino provides four fundamental skills needed for client negotiations that both build relationships and provide successful outcomes. ... Read More
Laura Petrolino

Professionally Ghosted: What to Do When a Prospect Ghosts You

By: Laura Petrolino | September 30, 2019 | 
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Professionally ghosted? Laura Petrolino explains what to do when a potential client ghosts you and how to determine when it's time to give up... Read More