Laura Petrolino explains how to spot fake news with information triangulation. This research method will help you break down fact from fiction and become aware of biases (even your own). ... Read More

Take a walk on the wild side when thinking through your crisis communications plan and learn from the communications strategies of our animal friends. Laura Petrolino helps you master their techniques to improve your crisis strategies. ... Read More

Visual content can help you communicate difficult topics in a way that breaks down barriers and resonates with your target audience. Laura Petrolino explains how and why. ... Read More

The use of website pop-ups is a marketing tactic communications pros love to hate. But Laura Petrolino points out they can be effective, if executed as part of a PESO model strategy... Read More

Data-driven decision making is a must for the modern communicator. Unfortunately, it can also seem overwhelming and time-consuming. Laura Petrolino explains how to make strategic data-based decisions effectively and efficiently. ... Read More

Laura Petrolino interviews two GDPR compliance experts, Tom Fox and Jonathan Armstrong. They review the top questions around GDPR and communications and explain how to use it as an opportunity to reach your organization's goals. ... Read More

The GDPR will affect all businesses, big and small, across all geographies. Laura Petrolino walks your through and provides a checklist with the info every communicator needs to be prepared... Read More

Creative marketing ideas aren't just for fun brands with big budgets. Every brand, in every industry, can see big results from breaking out of their rut. Laura Petrolino shows you how. ... Read More

Creating an effective message strategy around difficult topics is not an easy task. Laura Petrolino highlights four brands that do it right... Read More

If your organization deals with a product, service, or cause with negative connotations, reverse message strategy will empower your consumers to act. Laura Petrolino explains how. ... Read More