Laura Petrolino

Use Reverse Message Strategy to Drive Consumer Action

By: Laura Petrolino | March 19, 2018 | 
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If your organization deals with a product, service, or cause with negative connotations, reverse message strategy will empower your consumers to act. Laura Petrolino explains how. ... Read More
Laura Petrolino

How to Integrate Online and Offline Marketing Strategies

By: Laura Petrolino | March 12, 2018 | 
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Do your online and offline marketing strategies work together? Laura Petrolino explains how to effectively integrate these two zones and generate more revenue for your business... Read More
Laura Petrolino

The Communicator’s Guide to Instagram Stories for Business

By: Laura Petrolino | March 5, 2018 | 
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Unsure how to use Instagram Stories for business? Or why you should? Laura Petrolino explains how Instagram Stories affects your social strategy and how to use it effectively... Read More
Laura Petrolino

The Importance of Active Listening in Communications

By: Laura Petrolino | February 26, 2018 | 
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Are you a good listener? Active listening is a crucial part of communications, but very few people are good at it. Find out how you can improve your skills. ... Read More
Laura Petrolino

The Five Reasons Your Client Doesn’t Trust You

By: Laura Petrolino | February 19, 2018 | 
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Client trust is the foundation for any successful client relationships. Laura Petrolino explains why your client might not trust you and what you can do about it... Read More
Laura Petrolino

How Do You Respond During an Emotional Crisis?

By: Laura Petrolino | February 12, 2018 | 
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You know what to do when your organization faces a crisis, but how about when you face one yourself? Build your emotional crisis plan with these steps... Read More
Laura Petrolino

How to Find Your Organization’s Stories and Create the Perfect Media Pitch

By: Laura Petrolino | February 5, 2018 | 
8
Do you struggle to find interesting and compelling stories to pitch the media? Laura Petrolino give you five techniques will help you create hundreds of compelling storylines... Read More
Laura Petrolino

Ethical Decision-Making in Business: Why Good People Do Bad Things

By: Laura Petrolino | January 29, 2018 | 
14
Sometimes good people do bad things, that's why ethical decision-making in business is something we all need to think about. Laura Petrolino explains why and how... Read More
Laura Petrolino

Help! My Client is Questioning PR Value! What Should I Do?

By: Laura Petrolino | January 22, 2018 | 
26
These seven steps will help you avoid the one client question every PR pro dreads: "I'm not seeing any PR value. What am I paying for?" Laura Petrolino explains how to use them... Read More
Laura Petrolino

Brand Consistency: What Would it Be Like to Date Your Brand?

By: Laura Petrolino | January 15, 2018 | 
5
What would it be like to date your brand? Answering that one question can help ensure brand consistency across your organization. Laura Petrolino explains why... Read More