When he isn’t writing for Arment Dietrich, Lee Polevoi is an award-winning freelance copywriter and editor. He is the former senior writer for Vistage International, a global membership organization of chief executive officers. He writes frequently on issues and challenges faced by U.S. small businesses.
Communication | December 10, 2013
By Lee Polevoi When it comes to sales, can we agree on two things? First, no one likes to be sold to. People want to be persuaded or given the illusion they’re making their minds up for themselves. Second, we tend to do business with people (and businesses) we like and trust. So how can […]
Communication | November 4, 2013
By Lee Polevoi Jargon in business writing is like mold. It sets in while you’re looking elsewhere and before you know it, your prose and the message you want to send to the world are thoroughly infested. The words you use represent your business and your brand – to your customers and employees, vendors, investors, […]
Marketing | October 1, 2013
By Lee Polevoi Depending on who you ask, the About Us page on a business website is the “second-most” visited page, “among the top three pages” visited – certainly “one of the most-visited” pages of any company website.” Get the point? Sadly, a lot of businesses don’t. They spend vast amounts of time, money, and resources elsewhere […]
Communication | July 31, 2013
By Lee Polevoi Even the most accomplished writers sometimes get stymied writing a professional bio, for themselves or for their clients. What’s the right amount of information to convey? What’s too much? Too little? Should I include being named vice president of PRSA in 2010? What about the “Honorary Firefighter” plaque I received for rescuing […]
Business Growth | July 1, 2013
There’s a lot of great advice on Spin Sucks about effective marketing and public relations techniques, designed to draw customers into your store or to visit your website. But getting them there is only part of the battle. What happens during their initial experience—or with any experience along the path toward purchasing your product or […]
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