Mana Ionescu
Mana is the president of Chicago Social Media Marketing company Lightspan Digital. She believes in purpose and storytelling as the keys to online marketing success. Connect with Mana on Twitter @manamica and Google+.
Posts by Author: Mana Ionescu
Marketing | June 13, 2013
Is Marketing Automation Cheating or Just Slightly Creepy?
When I asked my brainiacs’ circle if marketing automation was cheating, their responses ranged from: “Why would it be?” “It’s a non-issue.” “It’s smart marketing.” “Maybe it’s slightly creepy.” At the same time, the question does come up. A lot. So let’s see, when is marketing automation smart, and when do we run the risk […]
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