Maris Callahan

What You Need to Know About an Influencer Marketing Agency

By: Maris Callahan | August 1, 2017 | 
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Launching an influencer marketing program for your brand through an influencer marketing agency can be incredibly efficient and produce meaningful results. But, before you launch in the search for the perfect agency, there are a few things you should know
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Maris Callahan

Four Things Your PR Agency Needs to Stop Saying

By: Maris Callahan | May 31, 2017 | 
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Every industry has its own buzzwords. Unfortunately, the PR industry is no exception. If PR wants a seat at the executive table, PR agencies should lead the charge by banishing these tired lines from their client communications playbooks
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Maris Callahan

Six Things You Never Want to Hear From Prospective PR Clients

By: Maris Callahan | April 26, 2017 | 
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Do you know how to spot PR clients that are bad for your business? Maris Callahan shares things prospective clients actually said to her and why they were red flags. What would you add
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Maris Callahan

Things I Wish I Knew Before I Started a PR Business

By: Maris Callahan | January 12, 2017 | 
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Thinking of launching your own business? One thing is for sure: It's not going to be easy. Maris Callahan shares some of the mistakes she made along the way since launching her PR business
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Maris Callahan

The Business Benefits of Not-Com Domain Names

By: Maris Callahan | November 30, 2016 | 
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Your website is the first chance you have to make an impression on your prospective clients or customers. As marketers, a polished and professional website is arguably the single most important promotional tool in your arsenal. Maris Callahan looks at how brands create meaningful and memorable homes on the Internet
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