Just when you think you’ve learned all there is to know, in walks Generation Z. Learn how to market to this new generation of online independents... Read More

Pay-to-play earned media opportunities might seem tempting, but can be detrimental to the reputation of clients and our relationships with them as PR pros... Read More

Opportunities to develop newsworthy customer service can only occur if providing superior customer service is part of your company’s core values... Read More

The customer is the most important part of any business. It's time to start treating them that way. Use these four reminders for customer service success... Read More

Advances in technology have changed the way we consume everything. And it's a shock to realize The New York Times hasn't embraced fully digital. Read on... Read More

Studies have shown that humans are likely to behave the way people around them behave. But social proof is more than psychology - it's also about content... Read More

The digital world is changing rapidly and news is being broken faster than ever. Will bots take over the world of journalism as we know it? ... Read More

If you want to get the media coverage your story deserves, make sure you're honing in on the windup, the swing, and the follow through when making your perfect pitch... Read More

It doesn't take a formal intern program to make a difference in the lives of young professionals. Plus, in today’s digital world, a mentoring relationship doesn’t have to be in-person. Virtual mentoring can be just as powerful. Finding ways to mentor can boost your personal and business relationships while helping an eager communications pro... Read More

Hearing is the act of perceiving sound by the ear. Listening, however, is something you choose to do. Listening requires concentration so your brain has the ability to process the meaning of each word. Listening leads to learning... Read More