Mary Anne is a marketing communications professional with more than 20 years experience serving a diverse client base, from international not-for-profits to some of the country’s largest corporations. She specializes in project management where she is skilled at assessing clients’ needs, incorporating their direction, and ultimately producing results.
Social Media | July 17, 2014
Just when you think you’ve learned all there is to know, in walks Generation Z. Learn how to market to this new generation of online independents.
Communication | July 9, 2014
Pay-to-play earned media opportunities might seem tempting, but can be detrimental to the reputation of clients and our relationships with them as PR pros.
Social Media | June 24, 2014
Opportunities to develop newsworthy customer service can only occur if providing superior customer service is part of your company’s core values.
Social Media | June 5, 2014
The customer is the most important part of any business. It’s time to start treating them that way. Use these four reminders for customer service success.
Communication | May 28, 2014
Advances in technology have changed the way we consume everything. And it’s a shock to realize The New York Times hasn’t embraced fully digital. Read on.
Communication | May 13, 2014
Studies have shown that humans are likely to behave the way people around them behave. But social proof is more than psychology – it’s also about content.
Communication | May 1, 2014
The digital world is changing rapidly and news is being broken faster than ever. Will bots take over the world of journalism as we know it?
Media Relations | April 23, 2014
If you want to get the media coverage your story deserves, make sure you’re honing in on the windup, the swing, and the follow through when making your perfect pitch.
Communication | April 10, 2014
It doesn’t take a formal intern program to make a difference in the lives of young professionals. Plus, in today’s digital world, a mentoring relationship doesn’t have to be in-person. Virtual mentoring can be just as powerful. Finding ways to mentor can boost your personal and business relationships while helping an eager communications pro.
Communication | March 19, 2014
Hearing is the act of perceiving sound by the ear. Listening, however, is something you choose to do. Listening requires concentration so your brain has the ability to process the meaning of each word. Listening leads to learning.
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We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
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— CMO, global pharma brand
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— CMO, global pharma brand
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Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
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Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
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