Meg Crumbine is the founder of HEARD, a growth consultancy for female-led companies. Her company uncovers challenges to growth and works collaboratively with business owners to realign positioning, product, and market strategy. Meg has served in executive and senior leadership roles at numerous B2B early-stage companies.
Communication | February 6, 2025
Storytelling transcends time and culture yet most brands still struggle with it. Meg Crumbine breaks down why storytelling matters and how to close the gap.
Community | December 12, 2024
Online communities are transforming the way brands connect with audiences. Meg Crumbine explores how PR pros can leverage this valuable opportunity.
Uncategorized | October 24, 2024
Meg Crumbine says a big brand cannot do business without a social mission. She shows how PR pros can play their role thoughtfully and authentically.
Entrepreneur | August 29, 2024
Burnout, harassment, and fewer opportunities are some reasons women leave traditional PR roles. Meg Crumbine says women-owned agencies are the path forward
Communication | June 13, 2024
Meg Crumbine looks at where B2B startup marketing often goes wrong and how the PESO Model can be the bedrock for effective and scalable results.
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Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.” — CMO, Fortune 100 Brand
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