Michael Smart

Five Ways to Successfully (and Sensitively) Pitch Media Right Now

By: Michael Smart | April 29, 2020 | 
While it can seem daunting to navigate how to pitch media during difficult times, it is possible. Follow these five tips from guest author Michale Smart for successful media pitches... Read More
Michael Smart

Simplify Your Work to Get More Done in Less Time

By: Michael Smart | January 3, 2019 | 
When someone asks, “How’s it going?,” wouldn’t you like to have a sincere answer other than “Busy (forced smile)?” Michael Smart shares how you can start to simplify your work...today! ... Read More
Michael Smart

90 Minutes to Pitch Top Tier Media with 100% Success

By: Michael Smart | March 20, 2018 | 
While 90 minutes may seem like forever, if you can devote that time to pitching top tier media, Michael Smart says, if you do, you will have absolute success... Read More
Michael Smart

Beautiful PR Writing that Stinks at Achieving Anything

By: Michael Smart | November 13, 2017 | 
The PR pro must master their audience to achieve results. If they don't, they end up with beautiful PR writing that stinks at achieving anything... Read More
Michael Smart

Are the Media Ignoring Your Email Pitches?

By: Michael Smart | August 23, 2016 | 
Frustrated that media influencers don’t respond to your email pitches? Clueless as to whether they even OPEN them? Michael Smart has a solution for you... Read More
Michael Smart

Simplify Media Relations Planning with This Free Tool

By: Michael Smart | November 10, 2014 | 
The media environment is evolving. Learn to adapt your media relations planning strategy to create news stories that are actually worth picking up... Read More