Michael Smart trains PR teams on how to be more effective. His recent clients include General Motors, St. Jude Children’s Research Hospital, and Georgia Tech. He is regularly rated among the top speakers at the industry’s largest conferences.
Communication | April 29, 2020
While it can seem daunting to navigate how to pitch media during difficult times, it is possible. Follow these five tips from guest author Michale Smart for successful media pitches.
Entrepreneur | January 3, 2019
When someone asks, “How’s it going?,” wouldn’t you like to have a sincere answer other than “Busy (forced smile)?” Michael Smart shares how you can start to simplify your work…today!
Communication | March 20, 2018
While 90 minutes may seem like forever, if you can devote that time to pitching top tier media, Michael Smart says, if you do, you will have absolute success.
Communication | November 13, 2017
The PR pro must master their audience to achieve results. If they don’t, they end up with beautiful PR writing that stinks at achieving anything.
Communication | August 23, 2016
Frustrated that media influencers don’t respond to your email pitches? Clueless as to whether they even OPEN them? Michael Smart has a solution for you.
Communication | November 10, 2014
The media environment is evolving. Learn to adapt your media relations planning strategy to create news stories that are actually worth picking up.
These are your people.
The Spin Sucks Community is where in-house marketers, agency leaders, freelancers, and strategists connect to share ideas and solve problems, post jobs and referrals, get advice on PESO, client work, and internal challenges, and laugh (a lot).
We can’t wait for you to join us.
Your always-on PESO Model strategist.
It’s like having a PESO-certified strategist on demand, built by the people who invented the Model in the first place.
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.”
I just received great feedback from a partner in Global Costumer Office (operations) saying that while your Insight Circle today doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.”
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.”
— CMO, global pharma brand
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Ask questions, share wins, get feedback, and connect with peers.
Reach out. We’re here to help. Email us at support@spinsucks.com.
