Michael Smart

Beautiful PR Writing that Stinks at Achieving Anything

By: Michael Smart | November 13, 2017 | 
3
The PR pro must master their audience to achieve results. If they don't, they end up with beautiful PR writing that stinks at achieving anything
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Michael Smart

Are the Media Ignoring Your Email Pitches?

By: Michael Smart | August 23, 2016 | 
11
Frustrated that media influencers don’t respond to your email pitches? Clueless as to whether they even OPEN them? Michael Smart has a solution for you
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Michael Smart

Simplify Media Relations Planning with This Free Tool

By: Michael Smart | November 10, 2014 | 
13
The media environment is evolving. Learn to adapt your media relations planning strategy to create news stories that are actually worth picking up
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