Mike Connell

The Big Question: The Best Ways to Invest in Your Career?

By: Mike Connell | October 13, 2017 | 
No matter your communications job, who you serve, or what you do, it is critical to invest in professional development for yourself. ... Read More
Mike Connell

The Big Question: What Are Some of the Best Marketing Campaigns?

By: Mike Connell | October 6, 2017 | 
Transparency, timeliness, simplicity, smart delivery, storytelling, and humor are all great components which make up some of the best marketing campaigns... Read More
Mike Connell

A Study in Slack Apps and Integrations: Part One

By: Mike Connell | October 4, 2017 | 
Many organizations (Spin Sucks included) are incorporating Slack into their communication and management mix. Mike Connell looks at the how and why behind Slack adoption and use... Read More
Mike Connell

The Big Question: Most Common Marketing Mistakes

By: Mike Connell | September 22, 2017 | 
Time and time again we see people making the same mistakes (blogging mistakes, social media mistakes… even spelling mistakes!) in PR and marketing activities. This week, the Big Question shines a light on what we’ve done wrong: "What are some of the most common marketing mistakes you see businesses make?"... Read More
Mike Connell

The Big Question: How Do You Track Results?

By: Mike Connell | September 15, 2017 | 
You need more than data collection, strategy, tactics, marketing automation, and CRM to win at PR and digital marketing. That's why on this week's The Big Question, we asked, "What software do you use for measuring SEO success?" Six experts share their favorite ... Read More
Mike Connell

The Big Question: Your Favorite SEO Tools

By: Mike Connell | September 8, 2017 | 
There are a ton of SEO tools out there that can help with keyword research. But that’s a problem in and of itself. There are too many to choose from, paid or free. What should you choose? Experts weigh in... Read More
Mike Connell

The Big Question: The Struggle(s) with Keyword Research

By: Mike Connell | September 1, 2017 | 
Keyword research is a marketer's constant struggle. How do you find the right keyword to rank for? Should it be long tail or short tail? In this week's Big Question the experts answer: "What is your number one struggle when finding keywords to rank for?"... Read More
Mike Connell

Passive Voice: Laura Petrolino is Right. And Wrong.

By: Mike Connell | August 29, 2017 | 
Let's look at nowadays communicator's dilemma: The passive voice. Should we use it, shouldn't we? Maybe active voice is better? Mike Connell tackles active voice, passive voice, and zombies. ... Read More
Mike Connell

The Big Question: The Best Online Courses

By: Mike Connell | August 18, 2017 | 
How do you keep up with industry trends? How do you sharpen our skills? We asked, "What are the best online courses you have ever taken, and why?" Seven experts share their favorites, from business and marketing to coding and more... Read More
Mike Connell

The Big Question: What Are Your Favorite Nonfiction Books?

By: Mike Connell | August 11, 2017 | 
If you’re anything like us here at Spin Sucks, you enjoy a good read or...many good reads. That's why for this week's Big Question we did something different. Check it out!... Read More