Michael McGrath
Michael McGrath is a communications consultant with more than 25 years helping organizations achieve superior performance by designing and executing communication strategies that educate, motivate and inspire their key stakeholders.
Posts by Author: Michael McGrath
Communication | May 6, 2020
How Our Collective Catharsis Affects Communications During Times of Crisis
Messaging and brand storytelling needs to take a different tone during times of crises. Guest author, Mike McGrath, has more about why so many brands miss the mark.
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