Pete Borum

The Explosive Result When Virtual Reality Meets Marketing

By: Pete Borum | March 7, 2016 | 
2
Virtual reality is a long-term investment for brands, and the ones that begin adopting 360-degree spherical content into their marketing will be best positioned for future success. The next wave of advertising won’t try to steal the attention of couch-bound viewers; it will sit down next to them, offer them a cup of Starbucks coffee, and immerse them in an experience... Read More
Pete Borum

Your YouTube Plan is Not the Same as TV

By: Pete Borum | November 5, 2014 | 
18
Combining the energy of video with the relationship aspect of social media, marketers can create a YouTube plan to engage with audiences in a whole new way... Read More