Phil Gerbyshak works with organizations to increase engagement by leveraging social media to create and deepen relationships. It’s not about the tools; it’s about the conversations. Phil has been featured multiple times on WTMJ TV in Milwaukee and profiled in USA Today, the Financial Times, and The Wall Street Journal. You can learn more from Phil at his website http://PhilGerbyshak.com where he is giving you a free LinkedIn Secrets ebook, just for signing up for his newsletter.
Communication | August 25, 2014
Crisis preparation and planning doesn’t have to take forever. Here is a crisis plan that you can execute quickly, even if you have limited resources.
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Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.” — CMO, Fortune 100 Brand
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We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.” — CCO, Fortune 200 Financial Services Brand
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Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.” — SVP, consumer marketing, Fortune 100 pharma brand
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
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Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
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