Rebekah Iliff

How a Solid Content Strategy Will Rule the Web by 2020

By: Rebekah Iliff | August 16, 2018 | 
0
A solid content strategy, Rebekah Iliff says it should bolster thought leadership, links to digital coverage, magazine articles, videos, social media numbers, and more... Read More
Rebekah Iliff

How to Ensure You’re Ready for the Growth PR Evolution

By: Rebekah Iliff | April 19, 2018 | 
0
The PR evolution is upon us and Rebekah Iliff outlines five macro-shifts that affect the role of the communicator, as a counselor and an integrator... Read More
Rebekah Iliff

How to Measure PR with PRTech

By: Rebekah Iliff | June 27, 2017 | 
0
What PR work makes sense to automate? Should you be scared of machine learning and data science? Rebekah Iliff says we should embrace the technology that can turn us into our super selves. She explains... Read More
Rebekah Iliff

How to Launch a Successful PR Campaign Without a News Release

By: Rebekah Iliff | November 15, 2016 | 
5
Can you launch a successful PR campaign without a news release? Can data help you? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases. ... Read More
Rebekah Iliff

Five Types of Clients to Avoid

By: Rebekah Iliff | September 8, 2014 | 
11
In the land of leads and prospects lie a village of clients that will make your life a living hell. Here are the five types of clients you must avoid... Read More