Robert Glazer

Four Marketing Lessons from the Success of Hamilton

By: Robert Glazer | October 4, 2016 | 
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What can marketers learn from "Hamilton," the Broadway hit musical that has received a Pulitzer Prize, a Grammy, and 11 Tony Awards, including Best Musical? Robert Glazer shares four lessons every marketer can take from the success of the widely popular production... Read More
Robert Glazer

When Agencies Oversell Practice Areas, No One Wins

By: Robert Glazer | December 9, 2015 | 
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It's common practice inside agencies to fake it until you make it, but Robert Glazer argues that's the worst thing you can do for clients... Read More